West Valley City Utah

0 year(s)

Job Description
POSITION TITLE: Copywriter I - Product Content

REPORTS TO: Head of Copy



The Copywriter I is responsible for creating product descriptions and detailing technical features for products across a portfolio of specialty retail sites: Backcountry, Competitive Cyclist, and Steep & Cheap. Rather than simply reiterating catalog and vendor information, product descriptions are expected to demonstrate relevant expertise, educate the customer, and simplify decision making by accurately describing a product’s recommended use and technical or casual benefits. The position requires knowledge of a variety of outdoor disciplines and product types, the ability to research and synthesize product information as part of an engaging and informative description, and the ability to identify and appeal to the Backcountry customer base.


• Write product descriptions for e-commerce retail sites
• Ensure each description focuses on the product's unique benefits and contains the technical and use information a customer needs to make an informed purchasing decision
• Ensure technical specifications for products are accurate and complete, SEO is maximized, and writing complies with in-house style guides
• Synthesize information from catalogs, vendor websites and representatives, third party resources, and firsthand experience
• Contribute to the team’s professional development by participating in department meetings and participating in coaching sessions
• Meet a consistent level of production across a variety of product types


• Ability to write excellent, engaging copy is a must
• Experience writing for e-commerce or related industries (outdoor, lifestyle, cycling)
• College degree in English, creative writing, communications, journalism, or similar field
• Deep knowledge of the products that we carry and culture surrounding these target markets
• Demonstrated ability to use tone/voice/story to write product descriptions that are relevant, unique, and engaging
• Understanding of SEO impact and Intellectual Property rights is a plus
• Experience working within a Content Management System
• Ability to thrive in an ever-changing environment at the forefront of specialty retail
• Proficiency in Microsoft Word, Excel, and Outlook