Salomon:
Paid Media Manager, Salomon North America Job in Odgen, UT

The Paid Media Manager, North America, is responsible for developing and managing Salomon’s paid media strategy to achieve business objectives. You’ll oversee the generation of high-quality traffic from various paid channels (paid search, paid social, display, programmatic, etc.) and work to ensure innovation and adaptability in a fast paced environment. Responsibilities may include:

• Plan, lead, optimize, and analyze placements through paid search, paid social, programmatic display, and other evolving channels – lead Digital Advertising agency on execution
• Lead the fiscal year paid media budget and partner closely with finance and Ecommerce on the forecasting process (traffic and revenue) to meet business goals
• Partner effectively with Brand, Creative, HQ and Site Experience to ensure customers see a compelling mix of creative and messaging that are tested continuously
• Ensure all campaigns are achieving profitability goals and staying within allocated budget levels
• Ensure agency is continuously performing ongoing paid keyword discovery, expansion, and optimization
• Develop and deliver reports to internal stakeholders at agreed upon intervals (weekly, monthly, etc), demonstrating channel, audience and creative-based value in delivering KPIs
• Onboard new partners to support the technology roadmap for long-term growth objectives and capitalize on the power of personalization through programmatic and automation
• Play a key role in managing relationships with business partners (Google, Facebook)
• Optimize product feeds for Google/Bing Shopping through a feed management tool