United Sports Brands
Date Posted: 3/16/2017

Marketing Communications Senior Mgr./Director

  • Company: United Sports Brands
  • Country:United States
  • State:California
  • Location: Fountain Valley, CA
  • Required Exp: 8 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

United Sports Brand is looking for a Marketing Communications Senior Mgr./Director to join their team in Fountain Valley, CA.

Position Overview:

The Marketing Communications Senior Mgr./Director role plays a key strategic and marketing functional leadership role responsible for consumer and trade marketing strategy development, planning, integration and execution through both internal teams/resources and external agency partners. This role reports to SVP, Marketing and is a key member of several internal cross-functional business teams.

Essential Functions:

• Consumer marketing annual planning, strategy development and execution of tactics including consumer media/advertising, public relations, social media, partnership/athlete activation, retail merchandising, packaging, promotions, and event marketing. Tactical execution management includes budget planning and tracking, project management, cross-functional coordination, vendor management, photography production, onsite event management, etc.
• Creative/copywriting process leadership through internal team, external agency and freelance resources, oversight of creative execution, capture and communicate creative briefs, develop look & feel guidelines, and management approval process.
• Develop and upkeep master rolling promotion calendar ensuring effective internal communication and planning.
• In partnership with Sales leaders, lead effective trade marketing annual planning and strategy development process. Lead effective execution of annual plans and tactics including tradeshows, packaging changes, catalog development, and POS/merchandising tactics. Establish and communicate optimal process to manage sales requests, prioritization and execution. Project coordination and planning of sales team tools and initiatives.
• Develop annual plan integrating public relations, social media, sponsorship/partnership/athlete endorsements, media, merchandising and web. Support with cohesive tactical execution plan.
• Participate in the development of new and existing product marketing plans, packaging strategy, brand strategy, and website / ECOM channel strategy.
• As a key member of the cross-functional business teams, responsible for being a liaison between marketing and other functions within the company.
• Assist SVP in development of annual promotion and department budget tracking and management.
• Ensure brand cohesiveness and consistency in use of content and creative.
• Responsible for leading vendor selection and relationship management with external marketing agencies and partners.
• Management of department electronic files, artwork files and knowledge transfer between vendors and United Sports Brands.
• Lead, coach and develop marketing communications team.
• Supervision/management of current team comprised of Traffic/Production Manager, Digital Content Creator, Marketing Specialist, 2 Graphic Designers, 3 Social Media Specialists

Job Requirements

Skills & Expectations:

• 8+ years of consumer packaged goods consumer marketing experience for branded products that sell through retail channels.
• Depth and breadth of experience across different channels including ECOM (mass and independent sporting goods retail channel preferred), CPG categories (related category/products preferred), company sizes (large CPG and smaller company or division), low penetration brand/products, varying size marketing budgets.
• Demonstrated ability to think and act strategically in a marketing leadership role.
• Cross-functional understanding and ability to achieve business results through strategic involvement of finance, operations, product development, marketing communications, and vendor partners.
• Well developed leadership skills including the ability to inspire others, set direction/vision, drive creativity/innovation, get results through others, manage change, coach and develop others.
• Effective written communication, presentation skills, and influencing skills both internally and externally.
• Planning and prioritization skills including strong project management background.
• Strong interpersonal skills and ability to lead and develop a collaborative results-oriented team environment.
• Results driven with a strong track record.
• Adaptable, resilient, flexible, fast-paced/sense of urgency, and a high level of multitasking ability.
• Demonstrated passion and personal commitment.
• Personal and professional values aligned with company values and culture, high integrity.
• Able to handle pressure of deadlines, multiple projects and financial performance expectations.
• Fast-paced growing company experience and/or demonstrated effectiveness in a small company / location where role includes both strategic and hands-on responsibilities.
• Continuous business process improvement / development.
• Develop and execute highly effective marketing communications with limited budget, resources or time. (resourcefulness, efficient, sense of urgency, etc.)
• Demonstrate understanding of business objectives and priorities. Seeks to understand purpose of work and how tasks fit into overall objective. Asks thoughtful questions to drive alignment and understanding before proceeding with execution.
• Proactively plans upcoming work, creates project or work plans, assesses resource needs and identifies and addresses process improvement opportunities.
• Demonstrates a hands-on approach to work, taking on execution as well as planning roles. Appropriately utilizes outside resources when needed but looks for opportunities to manage cost through internal execution when appropriate.
• Effectively plan and manage the promotional budget.
• Apply attention to detail to ensure project details are planned and executed according to schedule and marketing collateral and media uses consistent and accurate information and artwork.

Position Compensation & Benefits:

United Sports Brands offers an excellent benefits package, competitive compensation, a casual & flexible work environment, and a fast-paced entrepreneurial culture.

United Sports Brands is an Equal Opportunity Employer.

To apply, please submit your resume and cover letter through Malakye.com

Perks

Date Posted: 3/16/2017

Marketing Communications Senior Mgr./Director

  • Company: United Sports Brands
  • Country:United States
  • State:California
  • Location:Fountain Valley, CA
  • Required Exp:8 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

United Sports Brand is looking for a Marketing Communications Senior Mgr./Director to join their team in Fountain Valley, CA.

Position Overview:

The Marketing Communications Senior Mgr./Director role plays a key strategic and marketing functional leadership role responsible for consumer and trade marketing strategy development, planning, integration and execution through both internal teams/resources and external agency partners. This role reports to SVP, Marketing and is a key member of several internal cross-functional business teams.

Essential Functions:

• Consumer marketing annual planning, strategy development and execution of tactics including consumer media/advertising, public relations, social media, partnership/athlete activation, retail merchandising, packaging, promotions, and event marketing. Tactical execution management includes budget planning and tracking, project management, cross-functional coordination, vendor management, photography production, onsite event management, etc.
• Creative/copywriting process leadership through internal team, external agency and freelance resources, oversight of creative execution, capture and communicate creative briefs, develop look & feel guidelines, and management approval process.
• Develop and upkeep master rolling promotion calendar ensuring effective internal communication and planning.
• In partnership with Sales leaders, lead effective trade marketing annual planning and strategy development process. Lead effective execution of annual plans and tactics including tradeshows, packaging changes, catalog development, and POS/merchandising tactics. Establish and communicate optimal process to manage sales requests, prioritization and execution. Project coordination and planning of sales team tools and initiatives.
• Develop annual plan integrating public relations, social media, sponsorship/partnership/athlete endorsements, media, merchandising and web. Support with cohesive tactical execution plan.
• Participate in the development of new and existing product marketing plans, packaging strategy, brand strategy, and website / ECOM channel strategy.
• As a key member of the cross-functional business teams, responsible for being a liaison between marketing and other functions within the company.
• Assist SVP in development of annual promotion and department budget tracking and management.
• Ensure brand cohesiveness and consistency in use of content and creative.
• Responsible for leading vendor selection and relationship management with external marketing agencies and partners.
• Management of department electronic files, artwork files and knowledge transfer between vendors and United Sports Brands.
• Lead, coach and develop marketing communications team.
• Supervision/management of current team comprised of Traffic/Production Manager, Digital Content Creator, Marketing Specialist, 2 Graphic Designers, 3 Social Media Specialists

Job Requirements

Skills & Expectations:

• 8+ years of consumer packaged goods consumer marketing experience for branded products that sell through retail channels.
• Depth and breadth of experience across different channels including ECOM (mass and independent sporting goods retail channel preferred), CPG categories (related category/products preferred), company sizes (large CPG and smaller company or division), low penetration brand/products, varying size marketing budgets.
• Demonstrated ability to think and act strategically in a marketing leadership role.
• Cross-functional understanding and ability to achieve business results through strategic involvement of finance, operations, product development, marketing communications, and vendor partners.
• Well developed leadership skills including the ability to inspire others, set direction/vision, drive creativity/innovation, get results through others, manage change, coach and develop others.
• Effective written communication, presentation skills, and influencing skills both internally and externally.
• Planning and prioritization skills including strong project management background.
• Strong interpersonal skills and ability to lead and develop a collaborative results-oriented team environment.
• Results driven with a strong track record.
• Adaptable, resilient, flexible, fast-paced/sense of urgency, and a high level of multitasking ability.
• Demonstrated passion and personal commitment.
• Personal and professional values aligned with company values and culture, high integrity.
• Able to handle pressure of deadlines, multiple projects and financial performance expectations.
• Fast-paced growing company experience and/or demonstrated effectiveness in a small company / location where role includes both strategic and hands-on responsibilities.
• Continuous business process improvement / development.
• Develop and execute highly effective marketing communications with limited budget, resources or time. (resourcefulness, efficient, sense of urgency, etc.)
• Demonstrate understanding of business objectives and priorities. Seeks to understand purpose of work and how tasks fit into overall objective. Asks thoughtful questions to drive alignment and understanding before proceeding with execution.
• Proactively plans upcoming work, creates project or work plans, assesses resource needs and identifies and addresses process improvement opportunities.
• Demonstrates a hands-on approach to work, taking on execution as well as planning roles. Appropriately utilizes outside resources when needed but looks for opportunities to manage cost through internal execution when appropriate.
• Effectively plan and manage the promotional budget.
• Apply attention to detail to ensure project details are planned and executed according to schedule and marketing collateral and media uses consistent and accurate information and artwork.

Position Compensation & Benefits:

United Sports Brands offers an excellent benefits package, competitive compensation, a casual & flexible work environment, and a fast-paced entrepreneurial culture.

United Sports Brands is an Equal Opportunity Employer.

To apply, please submit your resume and cover letter through Malakye.com

Perks

Date Posted: 3/16/2017

Marketing Communications Senior Mgr./Director

  • Company: United Sports Brands
  • Country:United States
  • State:California
  • Location:Fountain Valley, CA
  • Required Exp:8 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available