Emerald Expositions:
Marketing Manager - Interbike Job in San Juan Capistrano, CA, CA
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San Juan Capistrano, CA, CA
Full-time | Marketing, Public Relations
About the job
Emerald Exhibitions, a leader in the b2b tradeshow industry, seeks a Marketing Manager for our Interbike team (http://www.interbike.com/). Reporting to the Marketing Director, you will provide support to the Marketing Director and Public Relations Director in the planning, creation and execution of various marketing and PR tactics and programs that support Interbike’s strategic objectives. Your key duties will include: Email marketing, social media, analytics and website content updates, as well as some interaction with media and public relations.
Your other responsibilities will include:
- Work closely with the Marketing Director and outside vendors to provide production support for marketing efforts that grow exhibitor and attendee participation.
- Coordinate the copywriting and creative design for marketing tactics (direct and indirect) that include: Email, sales brochures, direct mail, print, social media and digital ad campaigns aimed at growing attendance and/or sales.
- Ensure websites are up to date with timely and relevant content; make suggestions to improve traffic and click through rates, use of color, images, etc. Oversee and manage changes and updates to show websites and social media sites.
- Help define and execute social media strategy by growing engagement of current customers and acquiring new ones via social sites such as Facebook, Twitter, Instagram, etc.
- Conduct research as needed for lead generation (sales and attendee prospecting).
- Work with Sales and Marketing teams to develop digital sales/sponsorship opportunities.
- Assist in coordinating the fulfillment for all online and print advertising.
- Monitor marketing budgets and costs; process invoices, track payments and budget reconciliation.
- Monitor marketing, sales and PR related activities against marketing budget.
- Assist with various PR duties pre, during and post event; to include media pitching, media event support, press room support, etc.
- Communicate goals, key messages and relevant logistical information to internal staff.
Your other responsibilities will include:
- Work closely with the Marketing Director and outside vendors to provide production support for marketing efforts that grow exhibitor and attendee participation.
- Coordinate the copywriting and creative design for marketing tactics (direct and indirect) that include: Email, sales brochures, direct mail, print, social media and digital ad campaigns aimed at growing attendance and/or sales.
- Ensure websites are up to date with timely and relevant content; make suggestions to improve traffic and click through rates, use of color, images, etc. Oversee and manage changes and updates to show websites and social media sites.
- Help define and execute social media strategy by growing engagement of current customers and acquiring new ones via social sites such as Facebook, Twitter, Instagram, etc.
- Conduct research as needed for lead generation (sales and attendee prospecting).
- Work with Sales and Marketing teams to develop digital sales/sponsorship opportunities.
- Assist in coordinating the fulfillment for all online and print advertising.
- Monitor marketing budgets and costs; process invoices, track payments and budget reconciliation.
- Monitor marketing, sales and PR related activities against marketing budget.
- Assist with various PR duties pre, during and post event; to include media pitching, media event support, press room support, etc.
- Communicate goals, key messages and relevant logistical information to internal staff.