QALO:
Wholesale Marketing Manager Job in Santa Ana, CA (Orange County), CA
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Santa Ana, CA (Orange County), CA
Full-time | Marketing, Marketing - Social Media, Production - Print & Web, Public Relations
About the job
QALO is seeking a Wholesale Marketing Manager in Santa Ana, CA.
Overview:
This role is responsible for developing and implementing wholesale marketing programs for key accounts and specialty retailers.
Primary Responsibilities:
- Create and implement annual calendar of activities for all wholesale marketing and promotional activities including (but not limited to): product launches, store opening, special events/collaborations, Co-Op, sales tools, etc.
- Identify, recommend, and execute marketing initiatives that align with overall brand strategies and achieve sales objectives
- Manage Marketing Co-Op plans in partnership with sales team
- Ensure full alignment with brand positioning among different channels and compliance to brand standards
- Coordinate and ensure cross-functional alignment between business stakeholders: Sales Team, Wholesale Account Managers, Operations and Marketing
- Manage the fixture development and POP materials for retail partners
- Plan and execute Trade Marketing Events
- Maintain knowledge and execution of industry best practices for wholesale marketing as well as perform ongoing benchmarking with competing and like-minded brands
- Communicate product strategies, gather/deliver digital assets, product descriptions, and other marketing materials for wholesale accounts as requested
- Assist team, as needed, upon request even if the scope of request is outside of the daily routine
Overview:
This role is responsible for developing and implementing wholesale marketing programs for key accounts and specialty retailers.
Primary Responsibilities:
- Create and implement annual calendar of activities for all wholesale marketing and promotional activities including (but not limited to): product launches, store opening, special events/collaborations, Co-Op, sales tools, etc.
- Identify, recommend, and execute marketing initiatives that align with overall brand strategies and achieve sales objectives
- Manage Marketing Co-Op plans in partnership with sales team
- Ensure full alignment with brand positioning among different channels and compliance to brand standards
- Coordinate and ensure cross-functional alignment between business stakeholders: Sales Team, Wholesale Account Managers, Operations and Marketing
- Manage the fixture development and POP materials for retail partners
- Plan and execute Trade Marketing Events
- Maintain knowledge and execution of industry best practices for wholesale marketing as well as perform ongoing benchmarking with competing and like-minded brands
- Communicate product strategies, gather/deliver digital assets, product descriptions, and other marketing materials for wholesale accounts as requested
- Assist team, as needed, upon request even if the scope of request is outside of the daily routine