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Carlsbad, CA

Full-time | Digital, Ecommerce, Editorial, Management - Brand, Marketing, Marketing - Social Media, Public Relations

About the job

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Breaking down the boundaries of traditional activewear, we are a new perspective on performance apparel. At Vuori our guiding principles are simple... we aim to make great products, be in great relationships and live extraordinary lives.

Role Overview:

Vuori is looking for a Social Media Manager to oversee growing organic social channels with a global vision. Working closely with the Brand Marketing team, the Social Media Manager will develop strategic storytelling across platforms based on data and trends to build brand awareness and community engagement.

Role Responsibilities:

- Work cross-functionally with channel owners to develop clear and integrated social media strategy for global initiatives
- Set goals and KPIs across all platforms including Instagram, Facebook, Pinterest, TikTok and LinkedIn
- Leverage data, insights, trends and best practices to inform social creative and copy development with special attention to brand authenticity, tone and voice
- Develop, implement and manage innovative ideas and promotions to drive brand awareness and growth to organic social channels
- Work closely with Influencer Marketing to integrate influencer and collaborator stories and content creation into social media opportunities
- Oversee Community Coordinator to ensure community outreach and engagement is consistent and on-brand
- Manage and work with Content Coordinator to develop content creation initiatives and a cohesive TikTok strategy
- Create strategic partnerships to gather engaging user generated content
- Track emerging organic social trends and identify new, innovative ways to evolve social strategy, grow the audience and drive meaningful conversations
- Assist in Experiential and Retail Marketing to announce and promote event and in-store activations
- Work with Paid Social team to assist in ad concepts and influencer whitelisting opportunities for TikTok
- Oversee Vuori Journal and Conversations content by highlighting influential people in the health and wellness community

Position Requirements:

- Bachelor’s degree in marketing or business preferred
- 5+ years of experience in social media
- Great communication and interpersonal skills
- Strong organizational and multi-tasking skills
- Team player attitude
- Attention to details while under pressure
- Interest in apparel industry
View Company Profile
1501 Lincoln Blvd.#1014 Venice, CA. 90291