Adventure Sports Network Group:
Marketing Manager Job in Carlsbad, CA
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Carlsbad, CA
Full-time | Digital, Marketing, Marketing - Social Media
About the job
Adventure Sports Network is the authentic gateway to both rugged and refined experiences via a collection of iconic outdoor brands. Our established equity and unparalleled credibility deliver a direct route to an active, influential community who embrace an adventure lifestyle. MEN’S JOURNAL | SURFER | POWDER | BIKE | SNOWBOARDER | NEWSCHOOLERS | TRANSWORLD SKATEBOARDING | DEW TOUR
Job Summary & Responsibilities:
The ASN, Group Marketing Manager, will have a proven track record on how to identify and develop of custom marketing solutions for clients and brands across ASN’s portfolio of brands. This includes working closely with various internal departments; sales, video production and editorial content teams for the purpose of developing and supporting custom solutions and activations for our partners across all ASN channels. The Group Marketing Manager will be responsible for addressing partners specific priorities and leverage the unique and authentic editorial perspectives of the Men’s Journal and ASN brands in supporting our partners goals and objectives
Essential duties and responsibilities include but are not limited to:
• Involved with the development of custom cross platform programs for ASN clients connecting client objectives to proposed strategy, concepts and activation across ASN portfolio of brands. (85%)
o Lead and or participate in creative brainstorming in the development of custom integrated programs; build proposals and responding to RFP’s
o Working closely with other Marketing, Digital Media and Social Media Managers to leverage research to develop strategic approaches and recommendations
o Development of presentation materials both internally and externally including Power Point and In Design decks including, but not limited to, overall Adventure Sports Group presentations, integrated program re-caps, sales one-sheets and custom client pitches.
o Leverage research, audience insights, to develop brand collateral and media kits
o Ensure consistent marketing messages both internally and externally including but not limited to PR, trade events and non-endemic industry events.
o In coordination with ASN leadership team, develop group strategy for new products and opportunities.
o Assist in the development and execution of research projects and materials that support initiatives within the ASN.
o Assist in the reporting of integrated programs, campaigns, and development of case studies and award submissions
o Involved with assisting in the development of sold programs interacting with Marketing Project Management team.
Job Summary & Responsibilities:
The ASN, Group Marketing Manager, will have a proven track record on how to identify and develop of custom marketing solutions for clients and brands across ASN’s portfolio of brands. This includes working closely with various internal departments; sales, video production and editorial content teams for the purpose of developing and supporting custom solutions and activations for our partners across all ASN channels. The Group Marketing Manager will be responsible for addressing partners specific priorities and leverage the unique and authentic editorial perspectives of the Men’s Journal and ASN brands in supporting our partners goals and objectives
Essential duties and responsibilities include but are not limited to:
• Involved with the development of custom cross platform programs for ASN clients connecting client objectives to proposed strategy, concepts and activation across ASN portfolio of brands. (85%)
o Lead and or participate in creative brainstorming in the development of custom integrated programs; build proposals and responding to RFP’s
o Working closely with other Marketing, Digital Media and Social Media Managers to leverage research to develop strategic approaches and recommendations
o Development of presentation materials both internally and externally including Power Point and In Design decks including, but not limited to, overall Adventure Sports Group presentations, integrated program re-caps, sales one-sheets and custom client pitches.
o Leverage research, audience insights, to develop brand collateral and media kits
o Ensure consistent marketing messages both internally and externally including but not limited to PR, trade events and non-endemic industry events.
o In coordination with ASN leadership team, develop group strategy for new products and opportunities.
o Assist in the development and execution of research projects and materials that support initiatives within the ASN.
o Assist in the reporting of integrated programs, campaigns, and development of case studies and award submissions
o Involved with assisting in the development of sold programs interacting with Marketing Project Management team.