PR Lead

New York New York
Required Experience: 2 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 4 days ago


We’re on the hunt for a natural people person who can forge clever connections and spot unique (perhaps unconventional) opportunities to get a brand’s stories under people’s noses. Bellroy exists to inspire better ways to carry, use business as a force for good, and help the world flourish. Spreading our stories across the map through partner networks is crucial to reaching our goal. That’s where you’d come in. As the PR and Partnerships Lead, you’d work to launch products in the press, lead our ambassador program (that you’d also need to develop first), strengthen our affiliate revenue streams, and nurture strategic relationships with our PR agency, as well as your own targeted list of media, brands and collaborators.

We’re looking for someone with experience brand-side in marketing, comms or PR, who can connect human-to-human, but think critically and dive deep into the numbers just as easily. Someone who’s capable of leading our outreach and working autonomously ( on the other side of the world from the wider team). Someone who can see the difference between a good idea and the right one (for us, specifically). And who is results-oriented, self-motivated and confident in their ideas. Is that you?


-Briefing our US PR Agency on an upcoming story we wish to share and outlining what criteria would determine its success
-Figuring out which editors, journalists, ambassadors or YouTube personalities we should send a batch of new products to, and the best way to do it by the dozen
-Looking into recent affiliate and referral revenue figures, and considering ways to push harder towards your growing targets
-Meeting with our Creative Director and Storyteller (on the other side of the world) to discuss the strategy of an upcoming campaign and determine where the story might best be seeded
-Driving the strategy and set up of our first ambassador program – complete with some ideas on who to ask first, and what to ask of them
-Assessing paid content opportunities, by looking at past activities, weighing up the results, and forecasting potential result of the new opportunity
-Developing a strategic overview of what our new ambassador program might look like, ready to present to the brand management team.


-A crew of smart people with good intentions who get shit done
-A culture of continuous improvement, where results and feedback drive many of our decisions
-Competitive salary + health insurance
-Generous annual leave (20 days) + personal leave (10 days)
-A yearly product allowance + 50% discount


This is a full-time role based in Manhattan, New York.
With independent/remote working, plus occasional travel to our HQ in Melbourne, Australia .

Start Day: We're ready when you are!
- Competitive salary + health insurance
- Generous annual leave (20 days) + personal leave (10 days)
- A yearly product allowance + 50% discount