Hydrapak, LLC:
Marketing Associate Job in Oakland, CA, CA
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Closed
Oakland, CA, CA
Full-time | Marketing, Production - Print & Web, Public Relations
About the job
HydraPak is looking to add a Marketing Associate to its team in Oakland, CA.
Position Objective:
This position will be dedicated to supporting the Marketing Director in the planning and implementing of all marketing initiatives.
About You:
You’re self-motivated, creative and a great communicator who is passionate about the outdoors and driving consumer engagement. You're fluent in social media, web content management, event planning, and a talented writer. You know that marketing is a mix of strategy and tactics; mindful of both brand image and the need to drive sales. You are highly organized with an attention to detail, working well under major project deadlines and the demands of daily responsibilities.
Position Responsibilities:
• Develop and implement digital marketing editorial calendar (social, email, web) to increase engagement and support brand's overall strategic marketing plan and sales goals
• Assist in maintaining the brand’s website
• Track and provide metrics for all brand social media channels, website and email campaigns; provide monthly analytics and implement necessary changes for optimization
• Monitor and respond to consumer activity on forums and social pages/groups
• Work with Director on strategic plan to leverage brand presence at events and increase engagement across social channels
• Coordinate and execute all logistics including required personnel, product, displays, shipping/transport and other physical support to ensure event success
• Attend where/when required, assisting in set-up/tear-down, brand promotion
• Create event recaps and assessments to improve activities at future events
• Assist Director in developing tactical plan to define HydraPak ambassador program – monitor and leverage team's deliverables to support marketing plan
• Handle all tracking of product orders/samples tracking (as required)
• Support the design and development of all collateral required for sales efforts, including catalog, technical data sheets, price lists and give-away merchandise
• Source and implement point-of-purchase displays and other materials as required by retail partners
Position Objective:
This position will be dedicated to supporting the Marketing Director in the planning and implementing of all marketing initiatives.
About You:
You’re self-motivated, creative and a great communicator who is passionate about the outdoors and driving consumer engagement. You're fluent in social media, web content management, event planning, and a talented writer. You know that marketing is a mix of strategy and tactics; mindful of both brand image and the need to drive sales. You are highly organized with an attention to detail, working well under major project deadlines and the demands of daily responsibilities.
Position Responsibilities:
• Develop and implement digital marketing editorial calendar (social, email, web) to increase engagement and support brand's overall strategic marketing plan and sales goals
• Assist in maintaining the brand’s website
• Track and provide metrics for all brand social media channels, website and email campaigns; provide monthly analytics and implement necessary changes for optimization
• Monitor and respond to consumer activity on forums and social pages/groups
• Work with Director on strategic plan to leverage brand presence at events and increase engagement across social channels
• Coordinate and execute all logistics including required personnel, product, displays, shipping/transport and other physical support to ensure event success
• Attend where/when required, assisting in set-up/tear-down, brand promotion
• Create event recaps and assessments to improve activities at future events
• Assist Director in developing tactical plan to define HydraPak ambassador program – monitor and leverage team's deliverables to support marketing plan
• Handle all tracking of product orders/samples tracking (as required)
• Support the design and development of all collateral required for sales efforts, including catalog, technical data sheets, price lists and give-away merchandise
• Source and implement point-of-purchase displays and other materials as required by retail partners