Digital Marketing Specialist

Oakland, Boulder California
Required Experience: 2 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 12 days ago
CEO Pledge

You’re a well-rounded digital marketing professional and aspiring leader. Self-motivated, creative and a great communicator who is passionate about the outdoors, and driving consumer engagement. You're knowledgeable in social media marketing, web content management, email and search marketing. You know that marketing is a mix of strategy and tactics; mindful of both brand image and the need to drive sales. You are highly organized with an attention to detail, working well unsupervised and able to keep up with the demands of daily responsibilities and long-term growth initiatives.

This position will be dedicated to managing the eCommerce and digital marketing strategies for HydraPak.com, PolarBottle.com, and BottleBright.com.

–Responsible for managing the company’s comprehensive digital marketing plan and budget that supports the brand image, product, and key messaging
–Develop and implement digital marketing editorial calendar (social, email, web) to increase engagement and support brand's overall strategic marketing plan and sales goals
–Assist in maintaining the brand’s website, managing relationships with development partners
–Own the deployment process for all of blog, home page, product page, landing page, and shop page content with appropriate tracking and tagging
–Guide and assist the design and creative teams with all required content; work alongside Creative team to develop in-house content in the form of videos, photography, blog articles, social campaigns, etc. for website
–Track and provide metrics for all brand social media channels, website and email campaigns; provide monthly analytics and work with leadership to implement necessary changes for optimization
–Coordinate with outside vendors to support search and paid media strategy, including budget and ROAS monitoring
–Assist in managing and analyzing Amazon catalog, A+ product pages, store front, and AMS initiatives
–Monitor and work with CS to respond to consumer activity on forums and social pages/groups
Qualifications:
–Prior marketing experience (1-3 years) with a consumer product brand, experience within the active Outdoor industry a plus
–Eager to grow digital performance and growth marketing skillset; able to understand what it means to drive profitable traffic and proficient with reporting analytics and data
–Demonstrated understanding of/experience: Social media platforms, Digital advertising programs, Email marketing and best practices, Search and display marketing strategies and best practices, Managing omnichannel campaigns
–Working knowledge of HTML and CSS and key digital marketing tools: MailChimp, Google Analytics, Google Ad Words, Google Tag Manager, Shopify, etc.
–Strong copywriting skills; proven experience in writing and/or directing effective content for web/social, ads, and/or collateral
–Experience with ecommerce merchandising, planning, coordination and execution a plus
–Excellent organizational and project management skills
–Ability to work autonomously, practice good judgment, effective decision making and time management skills
–Ability to work in, and make a positive contribution to a team environment

Position Requirements:
–Standard work day Monday – Friday 8:00AM – 5:00PM in Oakland, CA or Boulder, CO
–Travel anticipated for trade shows
–Travel possible within US and to Europe, Asia
–Additional time occasionally required outside normal hours for travel, trade shows, or special projects


Some of our perks include a dog friendly office, access to pro-deals from other Outdoor companies, subsidized health/dental insurance, 401k with employer contribution, and paid vacation.