Inboard Technology:
Director, Demand Generation Job in Santa Cruz, CA, CA
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Santa Cruz, CA, CA
Full-time | Ecommerce, Management - Brand, Management - Executive, Marketing, Marketing - Social Media, Sales - Inside
About the job
Inboard Technology is in search of a Demand Generation Director to join the team in Santa Cruz, CA.
Position Summary //
Inboard Technology is seeking a Director of Demand Generation to create and execute our strategy for driving product sales through all paid and earned digital channels. The ideal candidate will be a proven marketer with a record of delivering substantial website growth using the latest tools and techniques.
Position Responsibilities//
• Create and manage Inboard’s web site to include e-commerce operations and content
• Manage external agencies to optimize advertising spend and reach new audiences
• Collect, analyze and report on key demand generation metrics including traffic growth and cost of acquisition
• Optimize the customer buying experience to improve e-commerce conversion rates
• Manage advertising channels to conversion rate and cost of acquisition.
• Work with the creative team to execute a content calendar and strategy to ensure continued customer engagement with Inboard
• Build a robust marketing stack to offer insights into the customer journey from first contact through purchase
Position Summary //
Inboard Technology is seeking a Director of Demand Generation to create and execute our strategy for driving product sales through all paid and earned digital channels. The ideal candidate will be a proven marketer with a record of delivering substantial website growth using the latest tools and techniques.
Position Responsibilities//
• Create and manage Inboard’s web site to include e-commerce operations and content
• Manage external agencies to optimize advertising spend and reach new audiences
• Collect, analyze and report on key demand generation metrics including traffic growth and cost of acquisition
• Optimize the customer buying experience to improve e-commerce conversion rates
• Manage advertising channels to conversion rate and cost of acquisition.
• Work with the creative team to execute a content calendar and strategy to ensure continued customer engagement with Inboard
• Build a robust marketing stack to offer insights into the customer journey from first contact through purchase