Date Posted: 1/5/2018

Director, Demand Generation


  • Inboard Technology
  • United States
  • California
  • Santa Cruz, CA
  • 8 year(s)
  • Full-Time
  • Not Available
Job Description

Inboard Technology is in search of a Demand Generation Director to join the team in Santa Cruz, CA.

Position Summary //
Inboard Technology is seeking a Director of Demand Generation to create and execute our strategy for driving product sales through all paid and earned digital channels. The ideal candidate will be a proven marketer with a record of delivering substantial website growth using the latest tools and techniques.

Position Responsibilities//
• Create and manage Inboard’s web site to include e-commerce operations and content
• Manage external agencies to optimize advertising spend and reach new audiences
• Collect, analyze and report on key demand generation metrics including traffic growth and cost of acquisition
• Optimize the customer buying experience to improve e-commerce conversion rates
• Manage advertising channels to conversion rate and cost of acquisition.
• Work with the creative team to execute a content calendar and strategy to ensure continued customer engagement with Inboard
• Build a robust marketing stack to offer insights into the customer journey from first contact through purchase

Job Requirements

Position Requirement & Qualifications//
• 8+ years’ experience in digital marketing
• Experience in growing online sales for a consumer brand
• Ability to direct the design and implementation of e-commerce websites
• Deep knowledge of SEO, SEM, web analytics, attribution methodologies
• Experience of planning and running advertising campaigns across search and social media
• Bachelor’s Degree in marketing or related fields
• Excellent communication skills
• Based in Santa Cruz, CA
• Permitted to work in the U.S.

To Apply // Please submit your brief cover letter and resume through Malakye.

Perks

Date Posted: 1/5/2018

Director, Demand Generation


  • Inboard Technology
  • United States
  • California
  • Santa Cruz, CA
  • 8 year(s)
  • Full-Time
  • Not Available