Director, Demand Generation
- Inboard Technology
- United States
- Santa Cruz, CA
- 8 year(s)
- Not Available
Inboard Technology is in search of a Demand Generation Director to join the team in Santa Cruz, CA.
Position Summary //
Inboard Technology is seeking a Director of Demand Generation to create and execute our strategy for driving product sales through all paid and earned digital channels. The ideal candidate will be a proven marketer with a record of delivering substantial website growth using the latest tools and techniques.
• Create and manage Inboard’s web site to include e-commerce operations and content
• Manage external agencies to optimize advertising spend and reach new audiences
• Collect, analyze and report on key demand generation metrics including traffic growth and cost of acquisition
• Optimize the customer buying experience to improve e-commerce conversion rates
• Manage advertising channels to conversion rate and cost of acquisition.
• Work with the creative team to execute a content calendar and strategy to ensure continued customer engagement with Inboard
• Build a robust marketing stack to offer insights into the customer journey from first contact through purchase
Position Requirement & Qualifications//
• 8+ years’ experience in digital marketing
• Experience in growing online sales for a consumer brand
• Ability to direct the design and implementation of e-commerce websites
• Deep knowledge of SEO, SEM, web analytics, attribution methodologies
• Experience of planning and running advertising campaigns across search and social media
• Bachelor’s Degree in marketing or related fields
• Excellent communication skills
• Based in Santa Cruz, CA
• Permitted to work in the U.S.
To Apply // Please submit your brief cover letter and resume through Malakye.