Outside Magazine:
Email Strategist Job in Santa Fe, NM

Outside Magazine and outsideonline.com are seeking the right candidate for our Email Strategist role to fill out our rapidly growing audience development team. This technical position is responsible for the overall management of Outside’s email campaigns, including maintaining the email database, managing engagement strategies, and finding ways to improve our reach and effectiveness.

Essential duties will include
• Day-to-day management of Outside’s marketing, sales, circulation/house and editorial emails, including maintenance of best practices.
• Work with stakeholders on planning and development of new email launches, including: template creation, list growth, list segmentation, A/B testing and quality control, and back-end analysis.
• Maintain email database and query lists based on specific segmentation criteria, including managing various integrations and API’s.
• Manage and optimize email welcome workflows and all automated series.
• Generate new email leads through sweepstakes partnerships, house ads and on-site placements, paid advertising, and other creative avenues.
• Maintain reporting of all email activities. Analyze, compile and disseminate monthly and quarterly reporting.