VOLCOM:
Paid Digital Media Specialist Job in Costa Mesa, CA , CA
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Costa Mesa, CA , CA
Full-time | Ecommerce, Management - Brand, Marketing, Marketing - Social Media, Public Relations
About the job
We were born to chase what we are true to.
It’s not that we want to… WE HAVE TO.
We have a vision that turns obstacles into
opportunity.
A creative courage to tempt the impossible…
And embrace the strange.
Telling us to push further…
To try again.
Endlessly seeking elevation…
We are all connected by this same internal force.
Forever we chase that intoxicating moment when
our vision is realized…
The world around us goes quiet…
And for brief moments, we are more than alive.
Volcom
True To This
Position Summary //
Volcom is expanding our digital marketing team and are searching for a Paid Digital Media Specialist to join the team. As a key member of the team, you will be integral to growing the brand’s reach and delivering our message of ‘True To This’ through stories exploring the irrational pursuit of passion. Requiring both an analytical and creative individual, our ideal candidate has a great attention to detail, and is someone akin to a farmer, who enjoys the process of executing a paid digital media campaign from seed to harvest and everything in between.
Responsibilities //
• Build, monitor and optimize paid media brand content marketing campaigns on social (Facebook, Instagram, YouTube, Pinterest, Snapchat, etc.)
• Develop targeting, budget, timing and platform optimization settings based on the content and its relation to the overall marketing strategy
• Collaborate with internal marketing and creative team to provide content directives as they relate to platform, audience and format specific creative required to meet content KPIs
• Work with internal & outside partners to develop your upper funnel optimization strategies to deliver qualified audiences that can be leveraged across lower funnel ecommerce, direct-to-consumer and wholesale paid tactics
• Responsible for managing the requests and development of additional creative and copy
• Build, optimize, maintain and grow our social audience segments from both paid and organic social activities
• Monitor campaign pacing, maintain and update budgets to reflect projected and actual spend
• Provide detailed weekly reporting and analytics that can be shared with key stakeholders
• Contribute to overall digital marketing strategy especially as it relates to the distribution of content
• Other duties as assigned
It’s not that we want to… WE HAVE TO.
We have a vision that turns obstacles into
opportunity.
A creative courage to tempt the impossible…
And embrace the strange.
Telling us to push further…
To try again.
Endlessly seeking elevation…
We are all connected by this same internal force.
Forever we chase that intoxicating moment when
our vision is realized…
The world around us goes quiet…
And for brief moments, we are more than alive.
Volcom
True To This
Position Summary //
Volcom is expanding our digital marketing team and are searching for a Paid Digital Media Specialist to join the team. As a key member of the team, you will be integral to growing the brand’s reach and delivering our message of ‘True To This’ through stories exploring the irrational pursuit of passion. Requiring both an analytical and creative individual, our ideal candidate has a great attention to detail, and is someone akin to a farmer, who enjoys the process of executing a paid digital media campaign from seed to harvest and everything in between.
Responsibilities //
• Build, monitor and optimize paid media brand content marketing campaigns on social (Facebook, Instagram, YouTube, Pinterest, Snapchat, etc.)
• Develop targeting, budget, timing and platform optimization settings based on the content and its relation to the overall marketing strategy
• Collaborate with internal marketing and creative team to provide content directives as they relate to platform, audience and format specific creative required to meet content KPIs
• Work with internal & outside partners to develop your upper funnel optimization strategies to deliver qualified audiences that can be leveraged across lower funnel ecommerce, direct-to-consumer and wholesale paid tactics
• Responsible for managing the requests and development of additional creative and copy
• Build, optimize, maintain and grow our social audience segments from both paid and organic social activities
• Monitor campaign pacing, maintain and update budgets to reflect projected and actual spend
• Provide detailed weekly reporting and analytics that can be shared with key stakeholders
• Contribute to overall digital marketing strategy especially as it relates to the distribution of content
• Other duties as assigned