Category Manager, Outerwear


Poulsbo, West Coast Washington

8 year(s)

Job Description
The ideal candidate will provide transformative vision to the Grundens brand and drive an innovative approach to Grundens Outerwear; creating and managing a high-performance product line that is rugged, innovative, and desired by Grundens customers and those who relate to Grundens values and way of life. This candidate is able to leverage their research and fishing market experience to harness consumer insights and market knowledge to create truly aspirational product lines.
• Responsible for ensuring that the multi-year product strategy for the Outerwear category (including Commercial and Sportfishing Outerwear) that delivers financial results to meet or exceed the revenue and margin targets identified by the Grundéns senior leadership team.
• To present and sell compelling cohesive merchandising stories to Sales and Marketing teams.
• To develop category strategies that allow Grundens to realize the product/market opportunities that both retail and consumer levels in the marketplace.
• Leverage this research and intuition to develop a product line strategy that position Grundens as the leader in the marketplace.
• Collaborate with the Operations team to ensure that current and future buy plans are considered in the seasonal new product development strategy for the Outerwear category.
• Lead the new product creation process by crafting detailed product briefs that are based in market reality and are informed by consumer and retail market research.
• Drive the seasonal color merchandising process by developing a color merchandising plan that delivers on a style/color seasonal strategy to support the overall business plan for the Outerwear category.
• Collaborate with the Sales and Marketing teams to translate technical details from the new product creation process into consumer facing collateral for the seasonal workbook, web copy, on-product info, and in-store POP.
• Actively participate in the go-to-market process
• Act as the voice of the consumer throughout the design, development and commercialization phases of the go-to-market process to deliver market appropriate products at relevant price points that are aligned for the product’s intended distribution channel.
• Act as a champion for Grundéns product quality throughout the design, development and commercialization of all new products.
• Ability to travel domestically and internationally up to 25% of the time.

Qualifications and Skills:
• Bachelor’s degree preferred.
• A proven track record in line building and merchandising that has driven measurable growth specifically within Outerwear businesses.
• A proven track record in selecting, working with, and presenting fabric, color, and trends as they relate to the performance driven Outerwear category.
• Experience with brining new products to market in the specialty fishing, and large format fishing retail, or outdoor channels.
• Understanding of key drivers of revenue and profitability within the specialty fishing, large format fishing, and outdoor retail channels.
• Ability to provide effective category leadership by coordinating strong teamwork across the Sales and Marketing teams, as well as other internal departments.
• Ability to collaborate with Design and Product Development to effectively translate product vision/concept into commercially successful products that deliver on time, and meet cost targets that are identified in the new product briefing process.
• Ability to track and prioritize multiple areas of the new product creation process simultaneously.
• Clear written and oral communication skills, with an ability to present in both internal and external presentation environments.
• Works and acts consistent with Grundéns’ core values.
Medical, Dental, Vision, Life insurance, PTO, 401(k) match