Fjallraven USA, LLC:
Vice President of Marketing Job in Louisville, CO (Boulder Area), CO
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Louisville, CO (Boulder Area), CO
Full-time | Management - Executive, Marketing, Public Relations
About the job
Fjallraven USA is seeking a VP of Marketing in Louisville, Colorado.
Job Summary:
The VP of Marketing provides strong leadership to the Fjallraven North America marketing team to plan and execute on long lead brand planning and tap into emerging markets for Fjallraven ensuring a strong brand identity in North America consistent with the key values and heritage of the international Fjallraven brand.
This role will lead our marketing team including leadership of four key functions: advertising, creative, digital, and brand management. This is a highly visible role across the organization and is an opportunity to make a lasting impact on growth and success of Fjallraven. A key component of success in this role is the ability to inspire, coach, mentor, and develop a passionate talented team.
The ideal candidate will have a proven success in creating and leading teams, connecting consumers with a premium brand, delivering high impact and inspiring presentations, and representing the brand in a way that makes people want to be a part of our outdoor community.
General Accountabilities:
• Creative, understands and communicates brand across channels
• Drive innovative marketing ideas and strategy
• Create and lead the strategic oversight of brand initiatives, campaigns, and customer research programs
• Understand and leverage customer’s behaviors and motivations
• Oversee the development of strategic plans and execution across all areas of responsibility
• Define and evaluate key metrics that tie to business goals
• Work effectively with cross-functional teams including building positive, productive work relationships to understand and deliver marketing solutions that drive growth and bottom line results
• Build strong partnerships and establish credibility with the internal and external team based upon a demonstrated collaborative approach, leadership skills and experience.
• Monitor retail, media and consumer trends and determine implications for our business
Job Summary:
The VP of Marketing provides strong leadership to the Fjallraven North America marketing team to plan and execute on long lead brand planning and tap into emerging markets for Fjallraven ensuring a strong brand identity in North America consistent with the key values and heritage of the international Fjallraven brand.
This role will lead our marketing team including leadership of four key functions: advertising, creative, digital, and brand management. This is a highly visible role across the organization and is an opportunity to make a lasting impact on growth and success of Fjallraven. A key component of success in this role is the ability to inspire, coach, mentor, and develop a passionate talented team.
The ideal candidate will have a proven success in creating and leading teams, connecting consumers with a premium brand, delivering high impact and inspiring presentations, and representing the brand in a way that makes people want to be a part of our outdoor community.
General Accountabilities:
• Creative, understands and communicates brand across channels
• Drive innovative marketing ideas and strategy
• Create and lead the strategic oversight of brand initiatives, campaigns, and customer research programs
• Understand and leverage customer’s behaviors and motivations
• Oversee the development of strategic plans and execution across all areas of responsibility
• Define and evaluate key metrics that tie to business goals
• Work effectively with cross-functional teams including building positive, productive work relationships to understand and deliver marketing solutions that drive growth and bottom line results
• Build strong partnerships and establish credibility with the internal and external team based upon a demonstrated collaborative approach, leadership skills and experience.
• Monitor retail, media and consumer trends and determine implications for our business