Buff, Inc
Date Posted: 4/25/2017

Marketing Manager

  • Company: Buff, Inc
  • Country:United States
  • State:California
  • Location: Santa Rosa, CA
  • Required Exp: 6 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

Buff, based in Santa Rosa, CA, is in search of an experienced Marketing Manager.

The Director of Marketing position is responsible for planning and implementing marketing and support programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

Essential Functions:
• Develops and oversees all sports marketing activities.
• Collaborates with BUFF corporate on global branding and marketing initiatives.
• Develops and implements strategic marketing plans and forecasts to achieve corporate objectives.
• Plans and oversees advertising and promotion activities including PR, print, online, electronic media, and direct mail.
• Develops and recommends brand positioning and packaging strategy to produce the highest possible long-term market share.
• Monitors industry trends and competitive products and marketing activities.
• Develops and manages marketing operating budgets. Analyzes and controls expenditures of division to conform to budgetary requirements
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Provides creative direction and oversight on all marketing materials from strategy to production.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Oversees development of workbooks, preseason programs, and key account presentation collateral.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Guides preparation of marketing activity reports and presents to executive management.
• Directs staffing, training, and performance evaluations to develop marketing department.
• Represents company at trade association meetings to promote product.
• Prepares periodic marketing presentations for corporate and sales department to support strategic messaging.
• Reviews and analyzes marketing performances against programs and plans to determine effectiveness.
• Demonstrates strong project management and delegation abilities; able to prioritize and manage multiple projects and campaigns simultaneously under tight time constraints and within budget parameters.

Job Requirements

Competencies:
• Business Acumen
• Communication Proficiency
• Customer/Client Focus
• Leadership
• Presentation Skills
• Problem Solving/Analysis
• Results Driven
• Strategic Thinking
• Technical Capacity

To apply, please submit your cover letter and resume through Malakye.com.

Perks

Date Posted: 4/25/2017

Marketing Manager

  • Company: Buff, Inc
  • Country:United States
  • State:California
  • Location:Santa Rosa, CA
  • Required Exp:6 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

Buff, based in Santa Rosa, CA, is in search of an experienced Marketing Manager.

The Director of Marketing position is responsible for planning and implementing marketing and support programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

Essential Functions:
• Develops and oversees all sports marketing activities.
• Collaborates with BUFF corporate on global branding and marketing initiatives.
• Develops and implements strategic marketing plans and forecasts to achieve corporate objectives.
• Plans and oversees advertising and promotion activities including PR, print, online, electronic media, and direct mail.
• Develops and recommends brand positioning and packaging strategy to produce the highest possible long-term market share.
• Monitors industry trends and competitive products and marketing activities.
• Develops and manages marketing operating budgets. Analyzes and controls expenditures of division to conform to budgetary requirements
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Provides creative direction and oversight on all marketing materials from strategy to production.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Oversees development of workbooks, preseason programs, and key account presentation collateral.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Guides preparation of marketing activity reports and presents to executive management.
• Directs staffing, training, and performance evaluations to develop marketing department.
• Represents company at trade association meetings to promote product.
• Prepares periodic marketing presentations for corporate and sales department to support strategic messaging.
• Reviews and analyzes marketing performances against programs and plans to determine effectiveness.
• Demonstrates strong project management and delegation abilities; able to prioritize and manage multiple projects and campaigns simultaneously under tight time constraints and within budget parameters.

Job Requirements

Competencies:
• Business Acumen
• Communication Proficiency
• Customer/Client Focus
• Leadership
• Presentation Skills
• Problem Solving/Analysis
• Results Driven
• Strategic Thinking
• Technical Capacity

To apply, please submit your cover letter and resume through Malakye.com.

Perks

Date Posted: 4/25/2017

Marketing Manager

  • Company: Buff, Inc
  • Country:United States
  • State:California
  • Location:Santa Rosa, CA
  • Required Exp:6 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available