Executive, Marketing

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 4 days ago
Job Description
YOUR MISSION
Drive seasonal marketing initiatives aligned with Global brand narrative
Lead and implement communication planning strategy within country for Lifestyle and Womens Performance Category
Implement integrated communication plans aligned with SEA marketing seasonal initiatives and product stories create and implement activations and events focusing on Lifestyle and Womens Performance Category 25%
Lead and implement activations/events to engage PUMAs target audience in Singapore relating to Lifestyle and Womens Performance Category to ensure brand visibility and buzz. (Training / Lifestyle events, Press Preview, Influencers engagement events etc) 25%
Develop a network and build relations with key influencers in Lifestyle and Womens industry in Singapore to ensure Brand credibility promote the brands attractiveness by connecting with early adopters and opinion-leaders with a continuous flow of product stories. Drive effective product seeding to key lifestyle influencers.
Develop a network with lifestyle influencers as well as developing Team Faster to build credibility and awareness for Training category.
Be in tune with latest trends as well of updated with social media strategy. 20%
Effective management of external agencies
PR to ensure consistent Lifestyle and Womens Performance coverage for Singapore. Maintaining good relationship with related Media and PUMA Influencers. Media agency to ensure effective/efficient strategy for key initiatives to drive awareness/engagement
Other agencies for successful activations/events 20%. Establish good support for Retail and Wholesale team for Singapore 10%



YOUR TALENTEducation: Bachelor degree in Communications, Marketing
IT Skills: MS Office or Advertising
Functional: 1 - 3 years experience
Professional: Industry: consumer brands, agency experience is a plus
Language Skills: Bi-lingual/multi-lingual a plus fluency in English a must





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