Head of Retail Operation

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 13 days ago

YOUR MISSION1. Responsible for driving, and ensuring overall PUMA brand retail presentation, in Owned & Operated retail stores (FPS & FOC) country-wide.
2. Accountable for setting targets and standards for store operations and ensure that financial targets (e.g. sustainable comp sales, profitability, target stock levels) and retail KPIs are met and exceeded.
3. Ensure stores are faciliated to capitalise on RESEC and ATL activities and coordinate with Training, VM, Marketing, Merchandising and Planning/Allocation functions to deliver an in-store experience in line with set Regional/Global Standards
4. Accountable for the execution of consistent and high standards of retail excellence in all stores. Lead, coach and motivate retail store staff so that they are constantly motivated to deliver the customer experience while achieving set targets
5. Lead loss-prevention efforts through standard setting and audit, and maintain a talent pipeline with succession plans and developmental opportunities in place.
6. Execute business activities that support PUMAs core values, achieve set objectives and promote PUMA brand standards.


Task1: Deliver on Set Targets and KPIs
Deliver on set retail P&L and KPI targets and identify opportunities and initiate plans to improve and grow the business by increasing store productivity (e.g. Conversion Rate, UPT, ATV, Sales per hour and sqm).
Increase comp sales of all PUMA stores by setting & driving SMART targets and implementing operating plans locally
Closely monitor business performance and take necessary action
Proactively manage Store-related OPEX with particular emphasis on Personnel Expenses

Task2: Operations Standards / Store Management
Adopt and implement global/regional Operational Tools and Standards
Execute country-specific operational policies and procedures (per Global Retail Operation Manual) to ensure they are compliant with International/Global Retail standards
Deliver all operational standards for store openings (with Daily Game Plan), closings, relocation, upgrades, stock replenishment, inventory management, staff roster etc, to ensure smooth implementation and that budgets and timelines are met.
Coach and lead local Retail Operations Teams to ensure Area- and Store Managers capabilities and competencies are developed and comply with International/Global standards
Manage all operational aspects of store inventories, including defining in-store shipment processes, coordinating stock takes and ensuring data integrity. Work with Merchandise and Planning team to manage store inventory level to ensure optimal stock to support sales targets.
Manage country loss prevention standards and ensure that shrink goals are met and security is to PUMA standard
Execute VM guidelines in accordance with Global VM Survival Guide and RESEC
Guide, coach and train retail staff in all aspects of retail operations and retail training, working with close co-operation with the Country Retail Trainer. Support retail field training programs and roll-out of training initiatives.
Execute the Mystery Shopper Program (MSP) and use it to improve Retail Sales and customer service standards.
Tailor Regional and International operational initiatives to meet Country needs including translation of material and execute these according to designated timeline and budget.

Task3: Cross Functional Relationship
Work effectively with Retail support functions for country specific projects and needs
Establish collaborative and effective relationships with Country Retail Manager, Retail Training, Retail Marketing, Merchandising Manager, E-Commerce Director etc

Task4: Process Improvement
Set and implement best practices on Operations Management via cross-functional and cross-channel collaboration. Drive process improvements and strategic priorities in the country

Task5: Team
Drive and coach country Operations teams to ensure that they are motivated and capable of managing the business effectively
Work closely with Country Retail Training teams to identify the relevant developmental needs for store teams to ensure that training programs are targeted, relevant and conducted effectively
Work closely with country support functions and wholesale teams
Identify talent within the staff pool, and develop them as part of succession planning.
Develop strong store management team and secure succession plan through effective hiring, development, training and staff retention programs


YOUR TALENTEducation: Bachelor degree with strong numeric understanding
Professional: Functional: Minimum 5 years retail operations experience and 2-3 years from a similar position with a Global Brand in a customer service oriented environment (preferably apparel/footwear/sports/outdoor)
Leadership: minimum 2 years of managerial experience. Experience in managing mutiple stores required.
IT Skills:MS Excel Basic computer skills in MS Word, Powerpoint and e-mail (Lotus Notes or similar)
Language Skills: Excellent verbal and written communication skills including English at business level



SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.