YOUR MISSIONThis roles purpose is to manage the Running and Training marketing projects and support regions on the implementation, with a strong focus in Training and Sell In.
Increase PUMA brand awareness, visibility and desirability in Running and Training category across the world by developing and executing compelling, on brand commercially relevant marketing plans that ultimately drive demand for PUMA Running and Training product, in alignment with the Head of RT BU Marketing.
Lead the Sell In Process for Running and Training PUMA, making sure initiatives are well represented to internal audience at key internal meetings.
Help to streamline approvals as needed designers, copywriters, planners, and the different consumer channels with key stakeholders within the BU.
Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations.
Develop and manage brand activation strategies including events, sponsorship's, etc. that are tied to regional initiatives and the key accounts
Work cross-functionally throughout the organization with Product Line Manager, Design, Development and marketing to effectively develop, partner on and manage product campaigns that tell brand stories and generate sales.
YOUR TALENT Bachelor's degree in Marketing or Communication (or related field). Must have at least 5 years of Marketing Experience. Interest on Running and Training sport preferred. Experience and familiarity with the sporting goods, fashion, lifestyle, or consumer goods space. Should have an international/global mindset. Excellent communication skills, verbal and written. Must be highly collaborative and have the ability to work within a cross-functional team. Domestic and/or international travel up to 15% annually.
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.
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