Assistant Manager, Lifestyle Marketing

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 5 days ago

YOUR MISSIONLead, plan, execute and monitor all marketing strategies / activities within Hong Kong to achieve brand desirability and commercial objectives working with the key stakeholders. Including: implement seasonal Marketing initiatives, develop local initiatives to address local campaign extensions, strategic/key account initiatives and connect & promote to key opinion leaders
Develop and implement marketing strategy and plans to budget to drive brand heat. Identify key product styles along with PR, Merchandising and Sales. Create and implement lifestyle brand events
Identify and leverage opportunities in music and film entertainment endorsement, celebrity product placement, music collaborations including events and licensing opportunities, film collaborations including licensing opportunities, TV collaborations and endorsements and Brand Events
Develop a network and build relations with key influencers in the music, dance, art, club and street fashion store industry to ensure the Brand credibility. Promote the brands attractiveness by connecting with early adopters and opinion-leaders with a continuous flow of product stories. Drive effective product seeding to key lifestyle influencers
Identify and manage opportunities for collaborations with local key influencers for product or event activation to drive brand ignition


YOUR TALENTBachelors degree in a relevant discipline
Minimum 3 years marketing experience, 2 years management level
Excellent writing skills in both English and Chinese
Proven marketing experience for an international lifestyle brand in an advantage
Experience in fashion/ sports / lifestyle is preferred
Candidate with more experience will be consider as Marketing Manager
Good communication and interpersonal skills
Creative, pro-active and a good team player
Excellent planning and project management skills
Solid experience in Media, KOL and influencer engagement


SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.