Associate Manager, Marketing - Retail

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 10 days ago

YOUR MISSIONDevelop and implement retail marketing programs that are innovative, creative and demonstrate return on investment; both immediate as well as long term
Develop traffic driving campaigns that leverage communication channels such as digital, social media, traditional media, events, advocacy, local partnerships, etc.
Produce and execute promotional events that are in line with retail strategies and/or react to retail business trends and consumer insights
Lead and manage the creation of key product launches at PUMA Retail Outlet stores in conjunction with all appropriate departments including Product Merchandising, Visual Merchandising, eCommerce, Category Marketing, Retail Operations
Identify local needs and opportunities for stores, including sponsorship evaluation, event requests and marketing materials
Develop grand opening event plans supporting all new outlet store openings
Provide consistent post-event analysis and ROI reporting
Maintain alignment and coordinate brick and mortar with e-commerce marketing initiatives where applicable (in conjunction with the eCommerce Marketing)
Establish and manage cohesive relationships and close communication with critical departments to ensure synergies on all projects
Specifically, work with and lead functional team members for Retail Outlet and Cross Channels initiatives, both within PUMA North America and Central Marketing
Coordinate and communicate Retail Marketing directives in conjunction with Retail Operations
Support the Marketing Manager with select Full-Price Retail marketing projects and initiatives


YOUR TALENTBachelors degree in Marketing (or related field)
3-4 years experience in marketing-related environment
Experience in the retail industry preferred
Excellent project management skills required
Excellent written, verbal and presentation skills
Proven ability to work independently and multi-task
Must be detail-oriented, resourceful, proactive, and organized
Must be a quick thinker, able to trouble-shoot, and have excellent communication skills
Should be self- motivated
Travel required; up to 15%
In mid-2021, the PUMA North America Regional Corporate Headquarters will be moving to a new office located in Somerville, MA. All positions currently located at the Westford office, as well as at our International Boston office, will make this transition


SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.

For additional information, please contact: us-hrrecruiter@puma.com