Junior Manager, Marketing - Ecommerce (Paid Search)

PUMA

Multiple Locations


0 year(s)
Full-Time
N/A


Job Description
YOUR MISSIONPlan and execute effective paid search strategies that are measurable and trackable
Launch and optimize text ads, displays, and video campaigns within Google Ads and Bing Ads
Determine audience targeting, pull and upload lists, and monitor their performance
Research keywords and conduct placement & market research to make additions to new and existing campaigns
Monitor daily searches and trends on high priority keywords (i.e. brand and non- branded terms)
Monitor budgets daily and adjust to ensure target KPIs are hit and scale profitable ads
Adjust bids, keyword statuses and negative keywords to gain better ROI
Responsible for the development of all ad content as well as recommendations for advanced tactics such as site links, callouts, snippets, etc. and where the use of those would be most appropriate
Monitor auction insights, campaign trends, and consumer behavior to ensure maximum impression share
Analyze data and draw actionable insights that can be leveraged across all digital channels
Produce weekly and monthly reports, covering all search media channels and performance data
Track KPIs to assess performance, pinpoint issues, and measure against marketing objectives


YOUR TALENT1-3 years of experience in managing Google and Bing Paid Search Engine Marketing campaigns
Bachelors Degree in Marketing, Communications or related field
Google/Bing Certification strongly encouraged, but not required
Experience with programmatic media platforms preferred, but not required
Fundamental knowledge of Google Analytics and/or any other reporting platforms
Ability to handle multiple campaigns or activations simultaneously with excellent organizational skills and high attention to detail
High proficiency in Microsoft Excel
Strong communication skills
Fashion/Lifestyle/Footwear and retail/brand experience considered a plus
A positive attitude and desire to learn


SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.

For additional information, please contact: [email protected]