PUMA:
Manager, Marketing - Ecommerce (SEM) Job in Westford, VT

YOUR MISSIONDevelop and execute full funnel strategies to maximize traffic and conversion across SEM channels
Manage and lead an internal team that will execute the digital marketing strategies for all SEM channels withing Google and Bing and other DSP platforms (Amazon, Criteo)
Work closely with the Manager of Social Media to ensure a holistic full funnel approach to product launches and marketing activations
Effectively manage a budget and forecasts for SEM channels to support daily, monthly and quarterly plans to deliver our ROAS, revenue, and customer targets
Track and analyze channel performance KPIs to ensure targets are met and provide reporting to Sr. Manager, Performance Marketing and Director of Marketing, Ecommerce
Constantly analyze the data within all advertising platforms to provide recommendations and optimizations to Jr. Managers of SEM that will improve performance, move the business forward and help achieve targets
Manage audience targeting strategy and segmentation across SEM channels by working closely with CRM and/or Retention Manager
Implement a test and learn culture with internal and external SEM partners while tracking and measuring results
Manage and support creative production process from partnering with internal teams to ensure appropriate requirement briefing, creative & copy development, site experience and performance analysis are outlined, while aligning across teams
Create and execute an always on vs. product launch strategy that is measurable and trackable
Oversee the Feeds process with agency partner and internal teams to optimize for all SEM platforms
Manage brand copy process in SEM channels and ensure it is always updated and aligned with brand marketing and company initiatives
Work closely with our Google and Bing partners to ensure we are taking advantage of beta programs, new opportunities, and staying ahead of trends


YOUR TALENT5-8 years digital marketing experience
3-5 years of experience managing Google and Bing Paid Search Engine Marketing campaigns
Bachelors Degree in Marketing, Communications or related field
Google/Bing Certification strongly preferred
Experience with Amazon AAP/ DSP, Criteo, TubeMogul, Doubleclick preferred
Experience building full funnel go-to-market strategies for brand and product launch activations within SEM channels
Excellent analytical skills and solid foundation in statisitical analysis
Strong understanding of digital media planning parameters and measurement criteria (must have hands on experience with Google Analytics)
Ability to handle multiple campaigns or activations simultaneously with excellent organizational skills and high attention to detail
High proficiency in Microsoft Excel. Must be able to use advance functions
Strong communication and presentation skills, while having the ability to explain technical concepts to Jr. Managers and Sr. Leadership
Experience recruiting and managing a small team
Fashion/Lifestyle/Footwear and retail/brand experience is considered a plus


SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.

For additional information, please contact: us-hrrecruiter@puma.com