Junior Manager, Marketing - Ecommerce (Product Ads)

PUMA

Multiple Locations


0 year(s)
Full-Time
N/A


Job Description
YOUR MISSIONPlan and execute effective product listing strategies that are measurable and trackable
Launch and optimize all shopping ad types within Google Ads and Bing Ads
Launch and optimize various campaigns on Amazon (Headline Search Ads, Sponsored Products, Sponsored Brand, DSP Ads
Partner with feed provider and internal teams to manage and optimize product feeds for all shopping channels
Determine audience targeting, pull and upload lists, and monitor their performance
Monitor auction insights, campaign trends, and consumer behavior to maximize impression share
Monitor search terms and product performance to identify trends
Monitor budgets daily and adjust to ensure target KPIs are hit and scale profitable ads
Adjust bids, and utilize search query funneling techniques to ensure visibility for key products
Is responsible for the creative development process for Showcase ads and new shopping ad formats
Analyze data and draw actionable insights that can be leveraged across digital channels
Produce weekly and monthly reports, covering all shopping channels and performance data
Track KPIs to assess performance, pinpoint issues, and measure against marketing objectives


YOUR TALENT1-3 years of experience in managing Google and Bing Paid Search Engine Marketing campaigns
Bachelors Degree in Marketing, Communications or related field
Google/ Bing Certification strongly encouraged, but not required
Fundamental knowledge of Google Analytics and/or any other reporting platforms
Ability to handle multiple campaigns or activations simultaneously with excellent organizational skills and high attention to detail
High proficiency in Microsoft Excel
Strong communication skills
Fashion/Lifestyle/Footwear and retail/brand experience considered a plus
Positive attitude and desire to learn a must


SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.

For additional information, please contact: [email protected]