YOUR MISSIONCreate, execute and track SEO strategies and KPIs that are aligned with Ecommerce goals to drive organic growth, larger market voice, and increased search engine presence
Collaborate with Ecommerce, Merchandising, and Development teams on website strategy from ideation to implementation and reporting
Analyze and leverage customer insights and online behaviors in order to enhance overall functionality, conversion rate, and user experience
Conduct technical site health analyses, competitor/industry analyses, and opportunity analyses.
Create and communicate on backlink opportunities, keyword tracking, and overall best practices
Ensure new and existing content is optimized and implement necessary research and strategy to support this
Implement a test and learn culture with our internal and external partners to identify insights that can be leveraged across the organization and provide actionable next steps
YOUR TALENT5+ years of SEO specific experience, including conversion rate optimization and A/B testing
Bachelors Degree in Marketing, Communications or related field
Industry experience is a plus
Experience with keyword research/data mining tools and competitive analysis
Experience with Google Analytics and Google Webmaster tools
Brightedge, Moz, and and/or Hotjar experience is a plus
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.
For additional information, please contact: [email protected]