Director, Public Relations and Communications
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
Posted 10 days ago
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are built for the wild.
The Director of Public Relations and Communications will report to the Chief Marketing Officer and will serve a multifaceted role encompassing public relations, corporate communications, crisis management, and reputation management. This individual will work closely with the executive team, key internal stakeholders, and external consultants for public and media relations to maintain and strengthen YETI’s brand, reputation, and visibility. The position involves engaging key internal and external audiences, creating powerful messages, storylines, and communications programs which drive awareness both internally and externally. In addition, this professional will be instrumental in ensuring consistency of messages across audiences, reinforcing the vision and corporate objectives, including pertinent corporate/brand image, identity and competitive positioning. And finally, this position will monitor on a broad scale basis the overall effectiveness of our communications programs.
Develop a comprehensive, multi-dimensional communications strategy to increase overall brand awareness, reputation and engagement with CMO.
Act as a strategic communications advisor to the CEO.
Prepare executives for media interviews to help ensure key messages are consistently conveyed.
Increase industry awareness and brand recognition through various PR and media strategies.
Prepare key messages and draft press releases, and other corporate materials when required.
Develop and manage the company’s crisis communications strategy.
Guide organizational preparedness by establishing and executing internal and external communication plans.
Identify areas for improvement and develop systems and processes to proactively address.
Create and execute initiatives to build corporate reputation, including seeking opportunities for key employees to serve as experts at industry events.
Work closely with VP of Talent and CEO on internal employee communications designed to keep YETI’s global employee base informed and engaged.
Manage PR Agency partner relationships.
Bachelor’s Degree in related field and 10+ years of experience in Corporate Communications including PR, Crisis Management, Community Relations, Media Relations, Executive and Employee Communications.
Experience building and managing media programs that deliver measurable results.
Proven ability to think ahead, engage proactively and take initiative.
Self-starter approach to work and strong problem solver.
Exceptional writing and editing skills with strategic communications plan development, news releases, fact sheets, talking points, and executive briefing documents.
Excellent persuasive written and verbal communications skills, including interpersonal and presentation skills.
An ability to roll your sleeves up and build out the programs while also bringing strategic insights and framework to this function.
Exceptional communication and collaboration skills with a track record of successfully interfacing with executives and influencers that are both internal and external.
Ability to work effectively in a matrixed environment and with blurry boundaries regarding roles and responsibilities.
Travel: Approximately 25%.
YETI is proud to be an Equal Opportunity Employer.