At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are built for the wild.
The Account Marketing Manager will report into the National Account Sales Director and will be located in Austin, Texas. This position will be responsible for driving retail sell-through of YETI products with YETI’s wholesale channel partners. Key to this is ensuring that YETI’s products and brand are well represented and promoted throughout retail customers’ stores, digital, and social platforms. This role will have a significant amount of autonomy partnering with Sales and collaborating across multiple other functional areas, including brand and digital marketing, category management, creative services, and external agencies, as well as customers.
Develop, audit, and measure the effectiveness of account activation plans striving for innovative and premium merchandising and digital marketing initiatives.
Secure the highest share of space within key destination doors and locations.
Strategically align with assigned customers on in-store merchandising campaigns, and partner with internal resources to bring to life.
Plan product launches at assigned customers effectively leveraging and synchronizing in-store, digital, social, event platforms and campaigns.
Drive the creation of retail ambassadors of YETI product via dealer employee training and sales initiatives across assigned customers.
Build meaningful and collaborative partnerships across YETI Marketing, Product, and Sales and key customer touchpoints.
Manage to an assigned budget.
Qualifications and Attributes:
Bachelor’s degree required, master’s degree preferred
6+ years of relevant brand experience working with wholesale accounts
Previous brand agency and/or channel marketing experience
Demonstrated knowledge and experience of retail marketing/merchandising
Highly collaborative with strong written and verbal communication skills
Excellent Project Management skills with a strong ability to prioritize
Awareness of current technology, trends and best practices in retail and digital marketing
Strong MS Office skills
Experience managing relationships with customers or vendors
High sense of urgency
Goal oriented with high standards for excellence
Able to travel up to 25% of the time
YETI is proud to be an Equal Opportunity Employer.
Account Marketing Manager
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
Posted 4 days ago