YETI Coolers:
Public Relations Manager Job in Austin, VT

Description YETI is seeking a self-motivated and well-connected Public Relations Manager to join our team in Austin. This individual will develop relationships with consumer, corporate, business and financial media on behalf of the brand. The candidate will be able to develop relationships and work closely with the marketing and product development teams to help generate proactive media engagement strategies highlighting key news around YETI and its products. S/he should have demonstrated expertise in media relations, as well as an entrepreneurial and goal-oriented approach. S/he should be a strategic thinker and enjoy working in a fast-paced, start-up culture. Responsibilities
Build excellent relationships with key media on behalf of the brand
Support the development of strategic PR plans covering retail, consumer campaigns, news generation and product placement
Leverage our key retail events to generate consumer and media awareness
Support new product launches through proactive media outreach, both domestically and globally, developing strong relationships with key internal spokespeople in the process to ensure success
Successfully manage complex, fast-moving and unexpected communications challenges and support managing media inquiries around issues and potential crises
Develop messaging documents and press releases; pitch and secure top media, including print, broadcast and online outlets across lifestyle/consumer, targeted trade, corporate/business/financial outlets
Deliver strategic communications counsel to internal spokespeople and stakeholders on communications challenges and opportunities
Manage reactive media inquiries
 
Qualifications and atttributes:
Minimum of 7 years of public relations experience, 2+ in a leadership role
Have excellent written and oral communications skills
Expertise in consumer and retail PR initiatives
University degree required
Possesses existing media relationships and media savvy
Can flex between consumer and corporate media strategy and engagement
Is strategic and can connect PR initiatives back to business objectives
Is creative and can secure media interest and coverage using unique angles and opportunities
Is proactive and can take responsibility for projects with tight timelines and deadlines
Can multitask and is organized, with the ability to juggle multiple workstreams while supporting administrative needs
Is adaptable and can handle quick paces and quick changes
Is a team player who is willing to roll up their sleeves and jump in to whatever is needed in order to get the job done
 
YETI is proud to be an Equal Opportunity Employer.