Senior Integrated Marketing Manager

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 8 days ago







At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

 

The Senior Integrated Marketing Manager will report to the Director, Marketing Operations in Austin, TX. Integrated Marketing serves as “air traffic control” for all product and consumer marketing projects. It provides go to market insight to our marketing channel teams and helps with prioritization of marketing efforts against our aligned KPIs and business goals. Marketing Operations is a team committed to worldwide line of sight/alignment and consistent, measurable investment and execution. We work collaboratively and cross-functionally well outside of our time zone to deliver marketing programs, content and guidance to the teams driving marketing execution in the regions and across functions. In this role, executive presence coupled with related presentation skills is a must, as you will hold a seat at the table for business reviews with marketing leadership and executive audiences.

 

Responsibilities:


Develop a cohesive go-to-market strategy that supports a series of team members around the globe to achieve the shared and determined goal

Provide a strong understanding of all programs, strategies, messaging, and content throughout the customer journey that supports the entire customer experience

Leverage data and insights to refine and optimize the go-to-market strategy that improves the customer experience and drives holistic business objectives and KPI’s

Ensure alignment and prioritization of business needs requests from the North America and global marketing teams

Manage urgent timelines and conflicting priorities in a collaborative and effective manner


 

Qualifications and Attributes:


Bachelor’s Degree required

Minimum of 8+ years in integrated marketing, marketing consulting or a combination of marketing operations and brand marketing

Experience in leading cross-functional, global teams required

Outstanding communication and interpersonal skills; ability to influence and work collaboratively across organizations

Comfortable as an individual contributor as well as manager of a team when the business grows

Possess strong people and organizational skills with the ability to effectively assign, delegate, coordinate and monitor the work of multiple stakeholders across channels

An innate sense of urgency, and being able to create urgency for others to drive a program forward

Regular reporting on and interpretation of KPIs, both for specific campaigns and for overall marketing pipeline efforts

Demonstrate a clear, comfortable and persuasive presentation style for both formal and informal settings; with supporting presentation materials

Detail-oriented, but can always see the big picture

A demand for excellence in all forms of communication

Accountability and dependability – a reputation for doing what you say you are going to do and a willingness to go beyond the call of duty


 

YETI is proud to be an Equal Opportunity Employer.