YETI Coolers:
Senior Integrated Marketing Manager Job in Austin, VT
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Austin, VT
Full-time | Marketing
About the job
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
The Senior Integrated Marketing Manager will report to the Director, Marketing Operations in Austin, TX. Integrated Marketing serves as “air traffic control” for all product and consumer marketing projects. It provides go to market insight to our marketing channel teams and helps with prioritization of marketing efforts against our aligned KPIs and business goals. Marketing Operations is a team committed to worldwide line of sight/alignment and consistent, measurable investment and execution. We work collaboratively and cross-functionally well outside of our time zone to deliver marketing programs, content and guidance to the teams driving marketing execution in the regions and across functions. In this role, executive presence coupled with related presentation skills is a must, as you will hold a seat at the table for business reviews with marketing leadership and executive audiences.
Responsibilities:
Develop a cohesive go-to-market strategy that supports a series of team members around the globe to achieve the shared and determined goal
Provide a strong understanding of all programs, strategies, messaging, and content throughout the customer journey that supports the entire customer experience
Leverage data and insights to refine and optimize the go-to-market strategy that improves the customer experience and drives holistic business objectives and KPI’s
Ensure alignment and prioritization of business needs requests from the North America and global marketing teams
Manage urgent timelines and conflicting priorities in a collaborative and effective manner
Qualifications and Attributes:
Bachelor’s Degree required
Minimum of 8+ years in integrated marketing, marketing consulting or a combination of marketing operations and brand marketing
Experience in leading cross-functional, global teams required
Outstanding communication and interpersonal skills; ability to influence and work collaboratively across organizations
Comfortable as an individual contributor as well as manager of a team when the business grows
Possess strong people and organizational skills with the ability to effectively assign, delegate, coordinate and monitor the work of multiple stakeholders across channels
An innate sense of urgency, and being able to create urgency for others to drive a program forward
Regular reporting on and interpretation of KPIs, both for specific campaigns and for overall marketing pipeline efforts
Demonstrate a clear, comfortable and persuasive presentation style for both formal and informal settings; with supporting presentation materials
Detail-oriented, but can always see the big picture
A demand for excellence in all forms of communication
Accountability and dependability – a reputation for doing what you say you are going to do and a willingness to go beyond the call of duty
YETI is proud to be an Equal Opportunity Employer.