Copywriter

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 4 days ago







At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.The Copywriter will work as a collaborative part of YETI’s award-winning Creative Services team and is responsible for crafting the voice of the brand across multiple touch points, including digital media (yeti.com, emails, and digital advertising), physical consumer experiences (retail and events), product naming and packaging, PR efforts, and internal projects. The Copywriter is expected to actively contribute to the development of new ideas and create polished, final deliverables whether working solo or with other creatives.Responsibilities:


Collaborate with creative team members to determine the conceptual and copy direction of YETI’s branding, marketing, and advertising initiatives

Brainstorms, concept, collaborate, comp, and present innovative creative marketing and advertising work that garner buy-in while netting measurable results

Work in YETI’s in-house creative team to create strategic marketing assets for projects including, but not limited to, product packaging, digital marketing (email, web banners, digital experiences, social assets, etc.), retail displays, internal sales communication, video content

Translate creative direction and copy points from creative briefs into engaging and effective copy concepts

Be a steward of and maintain the YETI Brand in all creative created in-house.

Must be a team player, able to work within budgets and tight deadlines on multiple projects in a fast-paced environment

Creative evolution – stay up to date with branding and advertising in all mediums


Qualifications and Attributes:


Bachelor’s degree in English, Communications, Journalism, or a related field

2-4 years of experience in an advertising or in-house creative role

Experience with consumer product brands

Experience in both print and digital marketing/advertising

Mastery of written communication, both short- and long-form

Proven creative ability

Strategic thinker with the ability to solve problems, even when they are not fully defined

Ability to present and sell creative ideas

A solid understanding of marketing and advertising principles

An exceptional copywriting portfolio website

Excellent time management and organizational skills

Accuracy and attention to detail

An understanding of the latest trends and their role within a commercial environment

Ability to thrive in a collaborative team environment

Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution

Ability to work on multiple projects simultaneously and effectively juggle different writing demands


 

YETI is proud to be an Equal Opportunity Employer.