YETI Coolers:
Copywriter Job in Austin, VT
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Austin, VT
Full-time | Marketing
About the job
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.The Copywriter will work as a collaborative part of YETI’s award-winning Creative Services team and is responsible for crafting the voice of the brand across multiple touch points, including digital media (yeti.com, emails, and digital advertising), physical consumer experiences (retail and events), product naming and packaging, PR efforts, and internal projects. The Copywriter is expected to actively contribute to the development of new ideas and create polished, final deliverables whether working solo or with other creatives.Responsibilities:
Collaborate with creative team members to determine the conceptual and copy direction of YETI’s branding, marketing, and advertising initiatives
Brainstorms, concept, collaborate, comp, and present innovative creative marketing and advertising work that garner buy-in while netting measurable results
Work in YETI’s in-house creative team to create strategic marketing assets for projects including, but not limited to, product packaging, digital marketing (email, web banners, digital experiences, social assets, etc.), retail displays, internal sales communication, video content
Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
Be a steward of and maintain the YETI Brand in all creative created in-house.
Must be a team player, able to work within budgets and tight deadlines on multiple projects in a fast-paced environment
Creative evolution – stay up to date with branding and advertising in all mediums
Qualifications and Attributes:
Bachelor’s degree in English, Communications, Journalism, or a related field
2-4 years of experience in an advertising or in-house creative role
Experience with consumer product brands
Experience in both print and digital marketing/advertising
Mastery of written communication, both short- and long-form
Proven creative ability
Strategic thinker with the ability to solve problems, even when they are not fully defined
Ability to present and sell creative ideas
A solid understanding of marketing and advertising principles
An exceptional copywriting portfolio website
Excellent time management and organizational skills
Accuracy and attention to detail
An understanding of the latest trends and their role within a commercial environment
Ability to thrive in a collaborative team environment
Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution
Ability to work on multiple projects simultaneously and effectively juggle different writing demands
YETI is proud to be an Equal Opportunity Employer.