At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
YETI is seeking a Manager, CRM Marketing to guide our customer centric marketing initiatives. This critical role will develop and manage our YETI Nation Insider program as well as other 1 to 1 direct marketing initiatives across digital and printed channels. YETI Nation is one of our top critical initiatives for the business. This individual will have the unique opportunity to create a significant, large scale, high impact consumer program for our most engaged customers from scratch. In addition, this individual will execute against the business strategy surrounding customer analytics and technology platforms that support these customer programs.
Contribute to developing the strategy and own the execution for both Membership CRM and for brand CRM overall.
Drive strategic planning and develop a solid engagement calendar for the program in partnership with other key stakeholders in the organization.
Digital channel innovation: Maintain an active perspective on emerging technology in the communications space and make recommendations on how to put those to use, including leveraging all existing technologies to their fullest extent.
Manage direct mail programs such as catalogs, trigger marketing and gift guides.
Leverage customer analytics, segmentation, and partner with the data science team to develop and execute customer response models.
Global program operations: Create and maintain the operational infrastructure to support each of the available program levers (email and other CRM channels), and ensure proper integration with existing systems and processes.
Qualifications and Attributes:
6-8 years of experience in relevant areas of focus identified above.
2+ years of Lead experience.
Bachelor's Degree required.
In-depth experience planning and delivering CRM and consumer life-cycle strategies across the organization, in an omni-channel fashion and with an eye across all direct digital and offline touch points.
Proven ability to identify key performance metrics, analyze them and develop action plans for improvement.
Strong technical understanding of CRM platforms and business user expertise in operating them; High degree of technical acumen and ability to drive development processes.
Global Privacy experience implementing GDPR regulations.
Superior analytical and problem-solving skills, and experience leveraging data to drive strategic recommendations.
Customer centric mindset and demonstrated ability to leverage insights to make changes to customer communication.
General functional understanding of analytics, insights, customer service, finance, sales, product, marketing, supply chain, e-commerce, and regulatory / legal customer compliance.
Ability to influence at various levels in the organization.
High degree of organization and efficiency and ability to focus on details while delivering against tight deadlines.
Integrity, authenticity, credibility and character.
Agile mindset and ability to prioritize what is most impactful to the business and our customers.
YETI is proud to be an Equal Opportunity Employer.