YETI Coolers:
Public Relations Intern Job in Austin, VT
Premium
See who posted the job
Premium
Competitive Insights
Premium
Check your commute time
Closed
Austin, VT
Full-time | Public Relations
About the job
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™. YETI is looking for a Public Relations Intern to join our in house PR team for our Summer 2020 Internship Program. Reporting to the PR Manager, you will have the opportunity to hone your PR skills working for a top tier consumer brand throughout the 12-week internship program. Your support of the PR team will include building media lists and editorial calendars, monitoring coverage for YETI and our competitors, and managing a seasonal outreach campaign from material and media list development, to pitching, to ongoing engagement and monitoring.
Responsibilities:
Compile media coverage for seasonal and annual campaigns
Monitor key outlets for relevant coverage ongoing
Own small seasonal outreach campaign including development of pitches and media lists, outreach to targeted media, ongoing engagement and coverage monitoring
Develop media lists for key markets
Develop seasonal and annual editorial calendars
Monitor and compile competitor coverage
Qualifications and Attributes:
Pursuing undergraduate degree in Public Relations or related (strong preference given to candidates expecting to graduate in 2020 or 2021)
Previous public relations internship experience preferred
Experience creating media lists preferred
Strong writing and communication skills
Strong attention to detail and organizational skills
Ability to work full-time hours through the duration of the program, May 26 through August 14, 2020, at our Austin HQ
YETI is proud to be an Equal Opportunity Employer
#LI-CL1