Public Relations Specialist

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 17 hours ago

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by yourside. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

YETI is seeking a self-motivated and well-connected public relations professional to join our team in Austin. This individual will develop relationships with consumer, corporate, business and financial media on behalf of the brand. The candidate will be able to develop relationships and work closely with the marketing and product development teams to help generate proactive media engagement strategies highlighting key news around YETI and its products. S/he should have demonstrated expertise in media relations, as well as an entrepreneurial and goal-oriented approach. S/he should be a strategic thinker and enjoy working in a fast-paced, start-up culture.


Build excellent relationships with key media on behalf of the brand

Support the development of strategic PR plans covering retail, consumer campaigns, news generation and product placement

Leverage our key retail events to generate consumer and media awareness

Support new product launches through proactive media outreach, both domestically and globally, developing strong relationships with key internal spokespeople in the process in order to ensure success

Successfully manage complex, fast-moving and unexpected communications challenges and support managing media inquiries around issues and potential crises

Develop messaging documents and press releases; pitch and secure top media, including print, broadcast and online outlets across lifestyle/consumer, targeted trade, corporate/business/financial outlets

Deliver strategic communications counsel to internal spokespeople and stakeholders on communications challenges and opportunities

Manage reactive media inquiries

Qualifications and Attributes

Possesses existing media relationships and media savvy

Can flex between consumer and corporate media strategy and engagement

Is strategic and can connect PR initiatives back to business objectives

Is creative and can secure media interest and coverage using unique angles and opportunities

Is proactive and can take responsibility for projects with tight timelines and deadlines

Can multitask and is organized, with the ability to juggle multiple work streams while supporting administrative needs

Is adaptable and can handle quick paces and quick changes

Is a team player who is willing to roll up their sleeves and jump in to whatever is needed in order to get the job done

2 – 4 years of public relations experience

Have excellent written and oral communications skills

Expertise in consumer and retail PR initiatives

University degree required