Senior Manager, Performance Marketing

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 10 days ago

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Senior Manager, Performance Marketing drive digital customer acquisition across all digital channels. Strategically executing campaigns to expand our eCommerce marketing into new channels while taking time to incubate those YETI already utilizes.The Senior manager will lead a team that will integrate seamlessly with data analytics, creative, and marketing to achieve calculated increase on investments in all areas of our digital presence.

Responsibilities:

⏵ Define, pilot, and rapidly iterate on customer acquisition marketing strategies
⏵ Relentlessly create revenue growth through innovative strategies and meticulous execution to deliver step change improvements in performance
⏵ Be accountable for campaign performance and deliver cross-functional updates, reporting, executive summaries and analysis
⏵ Define KPIs for the performance marketing team, and establish stretch goals for 3-6-12 months out
⏵ Institute rigorous test-and-learn methodology to achieve desired results; look at active campaigns vs. predicted outcomes to ensure the most successful campaigns are scaled
⏵ Forecast budgets based on seasonal/promotional trends and manage pacing in tandem with performance, reconciling any discrepancies as needed
⏵ Manage relationships with our media agencies, ensuring they are properly briefed and tracking towards our KPIs
⏵ Partner with internal stakeholders such as Brand, Creative, Marketing Operations, CRM Marketing, SEO, Category Management, among others, to ensure programs are cohesive and fully integrated. This includes taking into consideration product roadmaps, brand strategy, engagement metrics, and much more
⏵ Continually evaluate external partners and technologies to best align brand and channel needs
⏵ Develop talent within the organization, mentor and develop the team

Qualifications and Attributes:

⏵ Bachelor’s degree
⏵ Ability to work in a fast-paced, changing environment
⏵ 8+ years of digital marketing experience in a consumer brand or agency environment
⏵ Experience managing a minimum $10M budget
⏵ 4+ years of experience managing a team
⏵ Experience working with marketing agency partners
⏵ Goal orientated with high standards for excellence
⏵ Proficient with Google Analytics
⏵ Expertise in Facebook Ad Manager, Search Ads 360, Display & Video 360, with a deep understanding of best practices as it relates to campaign set-up, structure, creative, bidding, bid modifiers, ad copy, extensions, shopping feed management and landing page testing

#LI-RW1