At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We areBUILT FOR THE WILD™.
YETI is seeking a highly analytical, data-driven, innovative, and creative marketer who can independently manage multiple tasks and projects simultaneously, with a proactive and positive can-do attitude. In this role, you will influence the design and creation of key analytical and reporting solutions for data-driven decision making.
You will be responsible for audience segmentation, analysis and execution of targeted customer lists to support various channels of communication. You’ll conduct campaign analysis to determine performance of various segmentation tests and campaigns, propose testing strategies, and provide added insights to the organization on our customer. This role will report to the CRM Manager in Austin, TX. This role will own segmentation and be responsible for analysis, A/B testing, campaign operations and campaign reporting at the customer level.
Manage customer segmentation and present customer insights based off RFM and cohort analysis
Identify strategies to segment and analyze responsiveness of existing audience
Develop and implement A/B tests in partnership with key stakeholders to tailor audience segment communication approaches to drive results
Discover new audience segments and approaches to converting audience into customers via customer experience improvements and/or marketing efforts
Collaborate with stakeholder around reporting needs
Work closely with the CRM & Email teams, Marketing, and Creative teams
Identify new metrics or refine strategies to allow for data-driven decision making
Manage, prioritize and deliver on ad hoc requests
Qualifications and Attributes:
4-year degree in related field or equivalent experience in analytics and reporting, preferably in the eCommerce/Retail Industry
4-6 years of experience in data-driven email marketing or cross-channel communication from a B2C business
Highly data-driven and proficient in general marketing data analysis, SQL preferred
Deep experience with developing insights based on big data and translating them into A/B tests
Knowledge of developing and executing email marketing campaigns strategies and roadmaps
Experience project managing with a focus on minimal viable product approach
Comfort collaborating with multiple teams and stakeholders
Knowledgeable in CRM, customer analysis and reporting (Tableau, Segment, Salesforce)
Attention to detail while able to grasp the big picture
Excellent written and verbal communicator
Positive, highly motivated self-starter
YETI is proud to be an Equal Opportunity Employer.