At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We areBUILT FOR THE WILD™.
YETI is seeking a self-motivated and well-connected public relations professional to join our team in Austin. This Public Relations Coordinator will develop relationships with consumer, corporate, business and financial media on behalf of the brand. The candidate will be able to develop relationships and work closely with the marketing and product development teams to help generate proactive media engagement strategies highlighting key news around YETI and its products. S/he should have demonstrated expertise in media relations, as well as an entrepreneurial and goal-oriented approach. S/he should be a strategic thinker and enjoy working in a fast-paced, start-up culture.
Build excellent relationships with key media on behalf of the brand
Develop press materials inclusive of press releases, fact sheets, messaging documents and pitch materials using existing creative and marketing materials
Manage and update database of media contacts, including developing media contact lists
Support new product launches through proactive media outreach across print, broadcast and online outlets across lifestyle, consumer, targeted trade outlets
Media monitoring for both proactive and reactive/crisis issues
Manage reactive media inquiries
Qualifications and Attributes:
Bachelor’s Degree in Communication, Public Relations, or related field
At least 1 year of experience in Public Relations
Creative mindset with the ability to develop interesting media materials that would secure media interest and coverage
Proactive and takes responsibility for projects with tight timelines and deadlines
Ability to multitask, while being highly organized, and juggling multiple work streams while supporting administrative needs for the team
Demonstrates adaptability and ability to work in an ever-changing fast pace environment
Team player who is willing to roll up their sleeves and jump into whatever is needed in order to get the job done
Excellent written and oral communications skills
YETI is proud to be an Equal Opportunity Employer.