eCommerce Analytics Manager

YETI Coolers

Multiple Locations


0 year(s)
Full-Time
N/A


Job Description






At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We areBUILT FOR THE WILD™.

YETI is looking for a data-savvy eCommerce Analytics Manager to join the eCommerce team. This role will be responsible for analyzing the digital business and developing relationships with internal business stakeholders to build out dashboards, share strategic insights, and provide actionable business recommendations in order to optimize the online experience and maximize sales. This position reports to the Director of eCommerce.



Responsibilities:


Mentor and train less experienced Analysts in statistical modeling and advanced analytics

Measure and analyze customer funnel performance, site clickstream data and conversion flow patterns

Analyze and forecast key site metrics such as website traffic, conversion rate, average order value and units per transaction

Provide routine deep-dive analysis of digital marketing channel performance (email, paid search, organic search, paid social, affiliates and display); provide seasonal performance hindsights

Deliver online customer analysis, such as: Customer Segmentation, Retention Analysis, Lifetime Value Analysis, Reactivation and others

Ensure that all new website features and enhancements are properly tracked in Google Analytics

Function as the main POC for Google Analytics implementations and partner with IT, BI and eCommerce team members to ensure accurate tagging and tracking. Maintain a source of accurate implementation documentation

Stay informed with industry analytics trends and drive new initiatives contributing to business goals and best practices




Qualifications and Attributes:


At least 6 years' experience working in advanced web analytics or related area in the retail or eCommerce industry

Bachelor's Degree required

Demonstrated experience in coaching, training, and supervising others

Deep expertise in statistical modeling

Expertise with a web analytics tool (e.g. Google Analytics)

Advanced Excel knowledge, including nested formulas, lookups, pivot tables, flexible models and macros

Highly proficient in SQL and comfortable with querying and sanitizing data from relational databases, including Google BigQuery

Experience with JavaScript, HTML, CSS, R and Python

Advanced experience using Tableau, Looker (or other BI tool) with table calculations, LOD calculations, parameters and sets

Superior analytical and problem-solving skills, and experience leveraging data to drive strategic recommendations

Ability to communication observations and action from the data with a visualization application (e.g. Tableau, Looker)

Customer centric mindset and demonstrated ability to leverage insights to make changes to our customer experience

High degree of organization and efficiency and ability to focus on details while delivering against tight deadlines

Google Tag Manager Site tagging implementation a plus




YETI is proud to be an Equal Opportunity Employer.



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