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Customer Analytics Product Manager Job in Austin, VT
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Austin, VT
Full-time | Management - Product
About the job
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We areBUILT FOR THE WILD™.
The Customer Analytics Product Manager will be responsible for 1:1 marketing strategy for active customers across YETI's digital channels. This self-starter will build out segmentation and lifecycle strategies in a data-rich environment to optimize customer retention (i.e., build customer lifetime value, reduce customer churn, and effectively win-back prior customers). By collaborating with the full marketing team and other functions across the organization, the Customer Retention Lead will become an in-house expert on the entire customer lifecycle and needs, behaviors, and opportunities that exist within unique audience segmentations
As YETI continues to build new, state-of-the-art enterprise-level tools, this employee will work hand-in-hand with the data and analytics function to craft customer experiences and prioritize features to feed the personalization engine, enabling them to dive headfirst into personalized segmentation tactics the technology offers across channels. By using existing data to build hypotheses, they will create an always-on testing and optimizing personalization strategy, applying carefully-tracked learnings from each initiative to future campaigns. This is an exciting position for a data-driven individual who thrives in a fast-paced environment and craves the opportunity to trailblaze and take ownership of a new program.
Responsibilities:
Starting with hypotheses, test new 1:1 communication strategies and track results at every phase of the process, implementing learnings on an ongoing basis
Take on an audience-first, channel-agnostic mindset to implement personalization strategies that target the right person, on the right channel at the right time
Collaborate with stakeholders to generate flow of creative assets to feed high-volume, owned-channel marketing activities
Communicate learnings from personalization initiatives to key stakeholders throughout the business
Identify and track KPIs to understand and report on efficacy of initiatives
Create an always-on testing environment that fosters constant learning and optimizing
Visualize various cross-channel user journeys and pathways across the full lifecycle to ensure all marketing initiatives are appropriately communicated, targeted, and tracked
Improve segmentation strategies through extensive customer insights analysis, capturing migration across segmentation to inform future strategies
Leverage enterprise-level technology tools to creatively implement personalization initiatives that make marketing more impactful and efficient
Qualifications and Attributes:
BS/BA in Technology, Marketing, Business Analytics or other relevant degree
At least 8 years of experience working in marketing, at least 4 years of experience managing teams
Experience working with / leading cross-functional teams (e.g., data science, data engineering, marketing specialists) using Agile ways of working
Experience developing and implementing customer segmentation strategies
Deep knowledge of leading marketing technology tools and platforms (e.g., Salesforce, Adobe, Braze, Segment)
Deep experience with test and learn strategies, backed by statistical modeling to ensure appropriate measurement of results
YETI is proud to be an Equal Opportunity Employer.
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