At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We areBUILT FOR THE WILD™.
The Copywriter (Digital/DTC) will work as a collaborative part of YETI’s award-winning, in-house creative team and is responsible for crafting the voice of the brand across digital channels, including web, email, and paid media. The copywriter is expected to actively contribute to the development of new ideas and create polished, final deliverables whether working solo or with other creatives.
Work closely with the Creative Director to champion YETI’s brand voice in support of the overall marketing vision and business objectives
Translate creative direction to create brand messaging for product-led storytelling that simply and strongly explain the “why” and reasons to believe in a product
Brainstorm, concept, and implement creative executions that garner buy-in while netting measurable results
Craft copy points for a range of digital marketing assets that include email, web banners, digital experiences, social, etc.
Assist in delivering copy points for A/B testing that deliver on creative briefs
Embrace a data-driven approach to apply learnings and improve campaign performance
Creative evolution – stay up to date with branding and advertising in all mediums
Qualifications and Attributes:
Bachelor’s degree required
At least 2 years of experience in an advertising or in-house creative role
Experience with consumer product brands is preferred
An exceptional copywriting portfolio website
Proven experience and understanding of digital marketing best practices
Proactive in nature - ability to solve problems, even when they are not fully defined
Ability to present creative process and sell creative ideas
Excellent time management and organizational skills
Accuracy and attention to detail
An understanding of the latest trends within the outdoor industry
Ability to thrive in a collaborative team environment
Optimistic, energetic and naturally brings the fun to the office
YETI is proud to be an Equal Opportunity Employer.