Copywriter (Digital/DTC)

YETI Coolers

Multiple Locations

0 year(s)

Job Description

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We areBUILT FOR THE WILD™.

The Copywriter (Digital/DTC) will work as a collaborative part of YETI’s award-winning, in-house creative team and is responsible for crafting the voice of the brand across digital channels, including web, email, and paid media. The copywriter is expected to actively contribute to the development of new ideas and create polished, final deliverables whether working solo or with other creatives.


Work closely with the Creative Director to champion YETI’s brand voice in support of the overall marketing vision and business objectives

Translate creative direction to create brand messaging for product-led storytelling that simply and strongly explain the “why” and reasons to believe in a product

Brainstorm, concept, and implement creative executions that garner buy-in while netting measurable results

Craft copy points for a range of digital marketing assets that include email, web banners, digital experiences, social, etc.

Assist in delivering copy points for A/B testing that deliver on creative briefs

Embrace a data-driven approach to apply learnings and improve campaign performance

Creative evolution – stay up to date with branding and advertising in all mediums

Qualifications and Attributes:

Bachelor’s degree required

At least 2 years of experience in an advertising or in-house creative role

Experience with consumer product brands is preferred

An exceptional copywriting portfolio website

Proven experience and understanding of digital marketing best practices

Proactive in nature - ability to solve problems, even when they are not fully defined

Ability to present creative process and sell creative ideas

Excellent time management and organizational skills

Accuracy and attention to detail

An understanding of the latest trends within the outdoor industry

Ability to thrive in a collaborative team environment

Optimistic, energetic and naturally brings the fun to the office

YETI is proud to be an Equal Opportunity Employer.


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