YETI Coolers:
eCommerce and Digital Marketing Manager Job in Toronto, VT
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Toronto, VT
Full-time | Digital
About the job
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We areBUILT FOR THE WILD™.
The eCommerce and Digital Marketing Manager will own all digital marketing functions and support the deployment for the YETI Canada website. In this role, you’ll work cross-functionally to drive conversion and continual improvement across our digital marketing and website.
Responsibilities:
A self-starter, deep passion for the consumer, and a desire to propel growth within the eCommerce and digital marketing functions
Lead the charge with digitally integrated campaign launches ensuring timely assets
Develop and own the fully integrated digital marketing strategy including performance marketing channels, email, SEO and content
Collaborate with internal analytics peers and agency partners to define measurement best practices, ROAS, KPIs, and benchmarking
Regular reporting to key stakeholders on the performance of digital marketing campaigns and website performance
Keep up to date with industry trends and emerging technology to identify opportunities to grow the eCommerce channel and drive online sales performance
Brief-in campaigns in line with integrated marketing calendar, and work with digital partners in the optimization of campaigns
Utilize web analysis to identify actionable improvements that can be made on the websites to further drive conversions and manage the changes through end to end
Work collaboratively to monitor and maintain stock levels across the website
Support rigorous analysis of marketing plan results and recommendations for future programming enhancements
Manage relationships with key digital marketing vendors and partners
Support development and execution of growth plan – this includes crafting strategy and oversight of execution in partnership with key agency partners
Understand and champion regional nuances in content development
Qualifications and Attributes:
Bachelor’s Degree in business, marketing, or communications
At least 8 years of relevant experience in the eCommerce and digital marketing
Possess a digital-first and analytical mindset
Bilingual in English and Québécois considered an asset
Thrive in a fast-paced environment and are an exceptional collaborator
Ability to deliver results in evolving framework with shifting priorities and technology
Strong proficiency and understanding of Google Analytics and Tableau
Proven experience in digital marketing including Paid Search, Social, Display, and Affiliate marketing
Highly developed written and verbal communication skills
YETI is proud to be an Equal Opportunity Employer.
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