Senior Copywriter (Campaign)

YETI Coolers

Multiple Locations

0 year(s)

Job Description

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We areBUILT FOR THE WILD™.

The Senior Copywriter will work as a collaborative part of YETI’s award-winning Brand Marketing team and is responsible for crafting the voice of the brand across multiple touch points, including 360 campaigns, digital advertising, physical consumer experiences (retail and events), product naming and packaging and PR efforts. The Senior Copywriter is expected to actively contribute to the development of new ideas and create polished, final deliverables whether working solo or with other creatives.


Collaborate with creative team members to determine the conceptual and copy direction of YETI’s branding, marketing, and advertising initiatives

Brainstorms, concept, collaborate, comp, and present innovative creative marketing and advertising work that garner buy-in while netting measurable results

Work in YETI’s in-house creative team to create strategic marketing assets for projects including, but not limited to, product packaging, digital marketing (digital experiences, social assets, etc.), retail displays, internal sales communication, video content

Translate creative direction and copy points from creative briefs into engaging and effective copy concepts

Be a steward of and maintain the YETI Brand in all creative created in-house

Must be a team player, able to work within budgets and tight deadlines on multiple projects in a fast-paced environment

Creative evolution – stay up to date with branding and advertising in all mediums

Qualifications and Attributes:

Bachelor’s degree strongly preferred or equivalent experience

At least 6 years of experience in an advertising or in-house creative role

Experience with consumer product brands is preferred

Experience in film, print and digital marketing/advertising

Mastery of written communication, both short- and long-form

Strategic thinker with the ability to solve problems, even when they are not fully defined

Ability to present and sell creative ideas

A solid understanding of marketing and advertising principles

An exceptional copywriting portfolio website

Excellent time management and organizational skills

Accuracy and attention to detail

An understanding of the latest trends and their role within a brand environment

Ability to thrive in a collaborative team environment

Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution

This role requires relocation to Austin, TX

YETI is proud to be an Equal Opportunity Employer.


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