Social Media Video Content Creator

YETI Coolers

Multiple Locations

0 year(s)

Job Description

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We areBUILT FOR THE WILD™.

The Social Media Content Creator will work within the YETI Social Media Team to create social-first video and photo content that aligns with the brand style and content guidelines. This person has experience with creating video content specifically for social media and a proven track record of creating high-quality content. Experience with TikTok and/or Instagram Reels is a plus.

This role will require a combination of content creation skills including video shooting, editing, and some photography, and the right candidate will be comfortable managing multiple priorities and projects. This role will also require some travel to outdoor locations and industry events – comfort in these environments is a plus.


Create high quality social media content that aligns with the brand vision and social media strategy

Shoot and edit social-first video content for multiple channels and placements, including TikTok, Instagram Reels, IGTV, and Instagram Stories

Independently and quickly edit videos through Adobe Creative Suite video products and in-platform social media tools

Partner with Social Media Producer on the ideation, planning, and execution of social-first video and photo shoots

Clearly communicate production and editing processes to teams, handle multiple projects simultaneously, and proactively prioritize work with social and content teams

Maintain YETI brand standards and consistent look and feel across all social content

Capture real-time and event content (video and photography) from industry, retail, and YETI-hosted events

Collaborate with internal YETI Content team on multi-channel and campaign content projects

Work with external content partners on sourcing curated seasonal content

Organize and upload content to internal asset storage

Qualifications and Attributes:

Bachelor’s degree required

At least 4 years’ experience in content creation or video editing at an agency, media company, design studio, brand or similar

Comfortable with operating professional camera equipment

Expert-level command of design and motion applications, standard design applications, and video editing software including Adobe Creative Suite video products (Premiere Pro, Photoshop, Illustrator, After Effects & Audition)

Understanding of the social media platforms including Instagram, Facebook, YouTube, Twitter, and/or TikTok. Experience with TikTok is a plus

Understanding with short-form social media video content

Proven experience of creating content for social media channels. Content samples required with application

High degree of attention to detail, specifically when handling multiple video projects, versioning, and receiving feedback from project owner

Positive and solution-based attitude. This role must take ownership of its impact on each project and see that all details are well thought out.

Ability to take feedback and implement edits

Excellent time management skills and ability to manage multiple priorities

Attention to detail and strong organizational skills

Ability to actively contribute to social content brainstorming

Self-starter, ability to succeed in a fast-paced, changing work environment

Ability to collaborate with others and work in a team environment

Energetic, friendly and self-motivated attitude

Experience in the outdoor industry or passion for the outdoors is a plus

YETI is proud to be an Equal Opportunity Employer.


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