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Rochester, NY, NY

Full-time | Marketing, Marketing - Social Media, Production - Print & Web, Public Relations

About the job

Blackout Distribution is now hiring for an in-house Marketing Coordinator position, for its house brands Kink BMX, Cinema BMX and Mission BMX. Blackout is looking for someone passionate in BMX, marketing, and brand strategy to add to the Blackout family of brands! To apply, please submit your cover letter and resume through Malakye.com, or send an email with your resume and experience to jobs@kinkbmx.com.

Location: Rochester, New York
Available: Immediately
Position: Full Time & In-House
Wages: Competitive
Benefits: Health Care Options, Paid Vacation Time, Bonus Plan, Free Product Allowance

Position Overview:
The Marketing Coordinator is responsible for working with the brand, creative, product and sales divisions of the company to develop and implement strategies, campaigns and assets that increase brand awareness, create a strong reputation, and ultimately drive sales growth. Day-to-day responsibilities will include planning, implementing, managing, and reporting on all marketing efforts for the company’s house brands.

Position Responsibilities:
• Maintain an up-to-date marketing plan that promotes brand awareness and sales growth
• Optimize marketing budgets for promotions, advertising, events, etc.
• Implement and maintain marketing campaign release schedules
• Develop and coordinate new innovative marketing initiatives and campaigns
• Maintain strong relationships with media and advertising outlets
• Updating social media accounts and website content
• Customer relations and support via email and social media
• Identify and manage important event sponsorship and promotional opportunities
• Create and distribute newsletters, press releases, product releases and video releases across all relevant media channels and outlets
• Copywriting for products, video releases, and brand news
• Track, analyze, and report on campaign success, fan growth, web traffic, open rates, etc.
• Establish relationships with the online community by identifying key influencers and communities
• Raise brand awareness and protect brand equity by creating social marketing campaigns using the most appropriate media channels
• Establish consistent engagement with customers as well as our fans to support our brands
• Creating consumer demand through all aspects of the brand
• Coordinating objectives between sales, marketing, creative and design departments
• Continually improving the customer experience, both B2B and B2C
• Assists in developing and executing promotional initiatives to increase sales, working within budgets
• Coordinating product releases and purchasing practices with marketing initiatives
• Analyze market opportunities and competitors to create better brand strategies and achieve company goals
• Maintain a deep understanding of all in-house product lines
• Staying in the know of the global BMX market, bicycle industry, and all internal projects
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1501 Lincoln Blvd.#1014 Venice, CA. 90291