Grace Eleyae, Inc.:
Digital Marketing Manager Job in Chino, CA
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Chino, CA
Full-time | Ecommerce, Marketing, Marketing - Social Media
About the job
Purpose
The marketing manager’s purpose is to identify and manage key marketing channels and capitalize on opportunities that will increase conversion and maximize ROI.
Responsibilities
• Manage content/editorial calendar geared to attract a qualified audience to our storefronts
• Monitor budget and allocate resources to maximize ROI
• Create and optimize advertising campaigns to connect messaging across various channels, including but not limited to email marketing, website landing pages and paid advertising campaigns
• Manage the marketing email database including, list growth, list segmentation, subscription management and reporting
• Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content using data.
• Keep web storefront content up to date based on branding and current promos, offers, seasonal products, etc. (audio/visual elements and written content)
• Create and maintain metrics reports on marketing activities, effectiveness, and business impact.
• Provide analysis and timely reports on digital marketing program/campaign success, and make recommendations on improvement
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Build testing frameworks (split testing, deliverability and tracking) for continuous optimization of click-through and conversion rate, for emails, landing pages and our eCommerce website. Ensure adaptive learning from past campaigns to guide future marketing campaigns
• Conduct customer and persona research to ensure correct marketing communication
• CRO and SEO
• Manage referral and loyalty programs
• Manage and align internal marketing team and external contractors around quarterly, monthly and weekly marketing objectives
• Additional responsibilities as needed
The marketing manager’s purpose is to identify and manage key marketing channels and capitalize on opportunities that will increase conversion and maximize ROI.
Responsibilities
• Manage content/editorial calendar geared to attract a qualified audience to our storefronts
• Monitor budget and allocate resources to maximize ROI
• Create and optimize advertising campaigns to connect messaging across various channels, including but not limited to email marketing, website landing pages and paid advertising campaigns
• Manage the marketing email database including, list growth, list segmentation, subscription management and reporting
• Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content using data.
• Keep web storefront content up to date based on branding and current promos, offers, seasonal products, etc. (audio/visual elements and written content)
• Create and maintain metrics reports on marketing activities, effectiveness, and business impact.
• Provide analysis and timely reports on digital marketing program/campaign success, and make recommendations on improvement
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Build testing frameworks (split testing, deliverability and tracking) for continuous optimization of click-through and conversion rate, for emails, landing pages and our eCommerce website. Ensure adaptive learning from past campaigns to guide future marketing campaigns
• Conduct customer and persona research to ensure correct marketing communication
• CRO and SEO
• Manage referral and loyalty programs
• Manage and align internal marketing team and external contractors around quarterly, monthly and weekly marketing objectives
• Additional responsibilities as needed