Declaration Brewing Company:
Digital Marketing & Content Manager aka Declarationist Job in Denver, CO , CO
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Closed
Denver, CO , CO
Full-time | Editorial, Management - Brand, Marketing, Marketing - Social Media, Public Relations
About the job
Declaration Brewing Co is in search of a Declarationist (Digital Marketing & Content Manager) to join the team in Denver, CO.
POSITION SUMMARY //
Declaration Brewing Company (DecBreCo) seeks a results-driven, innovative, and self-motivated Digital Marketing & Content Manager to join the team. In this role, you will be expected to work closely with the founders and management team to continually develop and execute fundamental and foundational marketing programs that will expand our company’s digital footprint. You will be required to leverage professional and personal experience, develop insight into and broadening existing initiatives, particularly content creation, and develop/execute new initiatives to gain new customers while retaining the current customer base. This is a big and challenging role for a content marketer who is looking to have a measurable impact on the development and rapid growth of an exciting and emerging brand!
Compensation // Salary is dependent on experience
RESPONSIBILITIES & DUTIES //
• Manage the digital voice of the DecBreCo brands and areas of brand monitoring and reputation management, reporting and analytics and content development.
• Executes day-to-day, real-time consumer communications through digital tools including the DecBreCo website, Facebook, Twitter, YouTube, Instagram, Yelp, etc. from events, festivals, etc.
• Ensure that consumer digital experiences align with overall company goals and vision.
• Evaluates social media analytic tools to understand consumer impressions of DecBreCo and to make recommendations to manager for new strategies.
• Works with internal DecBreCo stakeholders to deliver their respective consumer messaging through social media tools.
• Create and maintain photographic and video assets documenting DecBreCo’s story, events, internal successes, etc.
• Film, shoot, edit & produce video & photo content for DecBreCo, working with the social media coordinator.
• Responsible for writing and editing all content for company (blog posts, social media, website copy, press releases, marketing briefs, email graphic briefs and email content, contest blurbs, design briefs, etc.) that effectively communicates to the company’s target audience including, but not limited to: beer lovers, lifestyle sports enthusiasts, nerds in general among many others.
• Lead the development of seasonal content creation and distribution as well as campaign calendars, through collaboration with key stakeholders, and coordinate all efforts for flawless execution.
• Develop, lead and manage social strategies and content across DecBreCo’s social profiles.
• Work to expand overall potential customer audience through social media and email database growth, paid advertising, content discovery platforms, etc.
• Work closely with Sales Manager to measure and report performance of all digital marketing campaigns and assess against goals (ROI and VFOs).
• Other adhoc marketing initiatives and opportunities that may arise.
POSITION SUMMARY //
Declaration Brewing Company (DecBreCo) seeks a results-driven, innovative, and self-motivated Digital Marketing & Content Manager to join the team. In this role, you will be expected to work closely with the founders and management team to continually develop and execute fundamental and foundational marketing programs that will expand our company’s digital footprint. You will be required to leverage professional and personal experience, develop insight into and broadening existing initiatives, particularly content creation, and develop/execute new initiatives to gain new customers while retaining the current customer base. This is a big and challenging role for a content marketer who is looking to have a measurable impact on the development and rapid growth of an exciting and emerging brand!
Compensation // Salary is dependent on experience
RESPONSIBILITIES & DUTIES //
• Manage the digital voice of the DecBreCo brands and areas of brand monitoring and reputation management, reporting and analytics and content development.
• Executes day-to-day, real-time consumer communications through digital tools including the DecBreCo website, Facebook, Twitter, YouTube, Instagram, Yelp, etc. from events, festivals, etc.
• Ensure that consumer digital experiences align with overall company goals and vision.
• Evaluates social media analytic tools to understand consumer impressions of DecBreCo and to make recommendations to manager for new strategies.
• Works with internal DecBreCo stakeholders to deliver their respective consumer messaging through social media tools.
• Create and maintain photographic and video assets documenting DecBreCo’s story, events, internal successes, etc.
• Film, shoot, edit & produce video & photo content for DecBreCo, working with the social media coordinator.
• Responsible for writing and editing all content for company (blog posts, social media, website copy, press releases, marketing briefs, email graphic briefs and email content, contest blurbs, design briefs, etc.) that effectively communicates to the company’s target audience including, but not limited to: beer lovers, lifestyle sports enthusiasts, nerds in general among many others.
• Lead the development of seasonal content creation and distribution as well as campaign calendars, through collaboration with key stakeholders, and coordinate all efforts for flawless execution.
• Develop, lead and manage social strategies and content across DecBreCo’s social profiles.
• Work to expand overall potential customer audience through social media and email database growth, paid advertising, content discovery platforms, etc.
• Work closely with Sales Manager to measure and report performance of all digital marketing campaigns and assess against goals (ROI and VFOs).
• Other adhoc marketing initiatives and opportunities that may arise.