Declaration Brewing Company
Date Posted: 9/21/2016

Digital Marketing & Content Manager aka Declarationist

  • Company: Declaration Brewing Company
  • Country:United States
  • State:Colorado
  • Location: Denver, CO
  • Required Exp: 3 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

Declaration Brewing Co is in search of a Declarationist (Digital Marketing & Content Manager) to join the team in Denver, CO.

POSITION SUMMARY //
Declaration Brewing Company (DecBreCo) seeks a results-driven, innovative, and self-motivated Digital Marketing & Content Manager to join the team. In this role, you will be expected to work closely with the founders and management team to continually develop and execute fundamental and foundational marketing programs that will expand our company’s digital footprint. You will be required to leverage professional and personal experience, develop insight into and broadening existing initiatives, particularly content creation, and develop/execute new initiatives to gain new customers while retaining the current customer base. This is a big and challenging role for a content marketer who is looking to have a measurable impact on the development and rapid growth of an exciting and emerging brand!

Compensation // Salary is dependent on experience

RESPONSIBILITIES & DUTIES //
• Manage the digital voice of the DecBreCo brands and areas of brand monitoring and reputation management, reporting and analytics and content development.
• Executes day-to-day, real-time consumer communications through digital tools including the DecBreCo website, Facebook, Twitter, YouTube, Instagram, Yelp, etc. from events, festivals, etc.
• Ensure that consumer digital experiences align with overall company goals and vision.
• Evaluates social media analytic tools to understand consumer impressions of DecBreCo and to make recommendations to manager for new strategies.
• Works with internal DecBreCo stakeholders to deliver their respective consumer messaging through social media tools.
• Create and maintain photographic and video assets documenting DecBreCo’s story, events, internal successes, etc.
• Film, shoot, edit & produce video & photo content for DecBreCo, working with the social media coordinator.
• Responsible for writing and editing all content for company (blog posts, social media, website copy, press releases, marketing briefs, email graphic briefs and email content, contest blurbs, design briefs, etc.) that effectively communicates to the company’s target audience including, but not limited to: beer lovers, lifestyle sports enthusiasts, nerds in general among many others.
• Lead the development of seasonal content creation and distribution as well as campaign calendars, through collaboration with key stakeholders, and coordinate all efforts for flawless execution.
• Develop, lead and manage social strategies and content across DecBreCo’s social profiles.
• Work to expand overall potential customer audience through social media and email database growth, paid advertising, content discovery platforms, etc.
• Work closely with Sales Manager to measure and report performance of all digital marketing campaigns and assess against goals (ROI and VFOs).
• Other adhoc marketing initiatives and opportunities that may arise.

Job Requirements

REQUIREMENTS & QUALIFICATIONS //
• BA or BS degree in business/marketing or other related discipline OR equivalent combination of education and experience.
• A minimum of 3 years of Lifestyle/Outdoor-specific brand marketing and media/public relations experience required.
• A minimum of 2 years in brand management and/or marketing-related role.
• Social perceptiveness - Being aware of others' reactions and understanding why they act as such
• Proficient in web analytics tools such as Google Analytics and Omniture, et. al.
• Must have a successful track record of planning, budgeting, testing, launching, monitoring, optimizing and measuring social media campaigns, customer acquisition and online marketing trends.
• Knowledge, experience and interest in beer, action sports and general nerdery is highly sought.
• This position requires a results-oriented individual who has exceptional organizational skills, strong attention to detail, excellent communication skills, grammatical skills, planning and scheduling capability and problem solving skills as this position will be responsible for all content creation and distribution.
• Must have basic SEO understanding, and be able to develop editorial content that is consistent with our brand, style, voice and tone.
• Honesty, Integrity and Accountability.
• Possess strong strategic thinking and strong Lifestyle industry knowledge while also holding quantitative skills and a belief that data is essential to successful marketing.
• Able to work in a fast moving team environment as an excellent and flexible team player.
• Proficiency in Microsoft Office and Wordpress required.
• Must be comfortable presenting to large and small audiences including executives.

OUR IDEAL CANDIDATE LOOKS LIKE....
• Great knowledge of fashion, lifestyle, action sports, beer, Influencers and publishers
• Ability to think creatively, innovatively and move seamlessly between acquisition marketing, content creation and customer-appropriate messaging.
• Budget-management skills and proficiency.
• Professional judgment and discretion that comes from years of experience in the field.
• MBA with Marketing concentration or Masters in Journalism a plus.
• Self-Motivated and Goal Oriented.
• Intimate understanding of traditional and emerging marketing channels.
• Availability on occasional nights and weekends.

TO APPLY //
Please submit your brief cover letter and resume through Malakye.

Declaration Brewing is an EOE Employer.

Perks

• Vacation and Sick leave
• Medical, Vision and Dental Benefits
• Beer and Gear

Date Posted: 9/21/2016

Digital Marketing & Content Manager aka Declarationist

  • Company: Declaration Brewing Company
  • Country:United States
  • State:Colorado
  • Location:Denver, CO
  • Required Exp:3 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

Declaration Brewing Co is in search of a Declarationist (Digital Marketing & Content Manager) to join the team in Denver, CO.

POSITION SUMMARY //
Declaration Brewing Company (DecBreCo) seeks a results-driven, innovative, and self-motivated Digital Marketing & Content Manager to join the team. In this role, you will be expected to work closely with the founders and management team to continually develop and execute fundamental and foundational marketing programs that will expand our company’s digital footprint. You will be required to leverage professional and personal experience, develop insight into and broadening existing initiatives, particularly content creation, and develop/execute new initiatives to gain new customers while retaining the current customer base. This is a big and challenging role for a content marketer who is looking to have a measurable impact on the development and rapid growth of an exciting and emerging brand!

Compensation // Salary is dependent on experience

RESPONSIBILITIES & DUTIES //
• Manage the digital voice of the DecBreCo brands and areas of brand monitoring and reputation management, reporting and analytics and content development.
• Executes day-to-day, real-time consumer communications through digital tools including the DecBreCo website, Facebook, Twitter, YouTube, Instagram, Yelp, etc. from events, festivals, etc.
• Ensure that consumer digital experiences align with overall company goals and vision.
• Evaluates social media analytic tools to understand consumer impressions of DecBreCo and to make recommendations to manager for new strategies.
• Works with internal DecBreCo stakeholders to deliver their respective consumer messaging through social media tools.
• Create and maintain photographic and video assets documenting DecBreCo’s story, events, internal successes, etc.
• Film, shoot, edit & produce video & photo content for DecBreCo, working with the social media coordinator.
• Responsible for writing and editing all content for company (blog posts, social media, website copy, press releases, marketing briefs, email graphic briefs and email content, contest blurbs, design briefs, etc.) that effectively communicates to the company’s target audience including, but not limited to: beer lovers, lifestyle sports enthusiasts, nerds in general among many others.
• Lead the development of seasonal content creation and distribution as well as campaign calendars, through collaboration with key stakeholders, and coordinate all efforts for flawless execution.
• Develop, lead and manage social strategies and content across DecBreCo’s social profiles.
• Work to expand overall potential customer audience through social media and email database growth, paid advertising, content discovery platforms, etc.
• Work closely with Sales Manager to measure and report performance of all digital marketing campaigns and assess against goals (ROI and VFOs).
• Other adhoc marketing initiatives and opportunities that may arise.

Job Requirements

REQUIREMENTS & QUALIFICATIONS //
• BA or BS degree in business/marketing or other related discipline OR equivalent combination of education and experience.
• A minimum of 3 years of Lifestyle/Outdoor-specific brand marketing and media/public relations experience required.
• A minimum of 2 years in brand management and/or marketing-related role.
• Social perceptiveness - Being aware of others' reactions and understanding why they act as such
• Proficient in web analytics tools such as Google Analytics and Omniture, et. al.
• Must have a successful track record of planning, budgeting, testing, launching, monitoring, optimizing and measuring social media campaigns, customer acquisition and online marketing trends.
• Knowledge, experience and interest in beer, action sports and general nerdery is highly sought.
• This position requires a results-oriented individual who has exceptional organizational skills, strong attention to detail, excellent communication skills, grammatical skills, planning and scheduling capability and problem solving skills as this position will be responsible for all content creation and distribution.
• Must have basic SEO understanding, and be able to develop editorial content that is consistent with our brand, style, voice and tone.
• Honesty, Integrity and Accountability.
• Possess strong strategic thinking and strong Lifestyle industry knowledge while also holding quantitative skills and a belief that data is essential to successful marketing.
• Able to work in a fast moving team environment as an excellent and flexible team player.
• Proficiency in Microsoft Office and Wordpress required.
• Must be comfortable presenting to large and small audiences including executives.

OUR IDEAL CANDIDATE LOOKS LIKE....
• Great knowledge of fashion, lifestyle, action sports, beer, Influencers and publishers
• Ability to think creatively, innovatively and move seamlessly between acquisition marketing, content creation and customer-appropriate messaging.
• Budget-management skills and proficiency.
• Professional judgment and discretion that comes from years of experience in the field.
• MBA with Marketing concentration or Masters in Journalism a plus.
• Self-Motivated and Goal Oriented.
• Intimate understanding of traditional and emerging marketing channels.
• Availability on occasional nights and weekends.

TO APPLY //
Please submit your brief cover letter and resume through Malakye.

Declaration Brewing is an EOE Employer.

Perks

• Vacation and Sick leave
• Medical, Vision and Dental Benefits
• Beer and Gear

Date Posted: 9/21/2016

Digital Marketing & Content Manager aka Declarationist

  • Company: Declaration Brewing Company
  • Country:United States
  • State:Colorado
  • Location:Denver, CO
  • Required Exp:3 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available