Regional Retail Director - Tri-State

REI (Recreational Equipment Inc)

New York New York

0 year(s)

Job Description
Regional Retail Director - Tri-State



Posted Date: Nov-10-2021

Job ID: 22347

Job Type: Full Time

Job Function: Retail Management

City: New York

State: New York

Store: Soho

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

This job contributes to REI’s success by leading and growing REI’s regional team focused on the customer and member. The Regional Director is responsible for the Tri-State and Ohio Region and works cross-functionally to create a data-informed regional customer strategy that localizes the co-op priorities centered on meeting the customer needs where they live, work, visit, and play. The regional strategy will drive regional relevance and local partnerships ensuring REI is the gateway to the outside for all throughout the customer journey; ensuring our stores, our local partnerships, and our offerings (e.g., workshops, presentations, events, and rentals, etc.) reflect the outdoor needs of our community.

This role creates an inclusive environment and develops diverse teams and leaders representing the communities we aspire to serve, including outreach to underserved groups, as well as strengthening current customer relationships in the region through new, innovative initiatives (e.g., new stores, experiences, and partnerships). This role will establish and monitor performance standards to hold empowered teams accountable for the execution of the regional strategy as measured by defined KPI’s by our four measures of success (e.g., society, customer, employee, business).

Leading the Way

As a member of the Leadership Forum, develops a deep understanding of, effectively communicates and broadly supports execution of company strategies and priorities.
Translates company strategies into actionable divisional plans and executes successful delivery.
Works cross-divisionally to drive execution of specific divisional and company strategies, initiatives and projects.
Strengthens retail staff’s access and connection to leadership through store visits, district conference calls and other means of communication; drives engagement and builds trust in REI’s leadership.
Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
Supports the implementation of company programs, procedures, methods, and practices to promote REI key messages.
Challenges and inspires employees to achieve business results.
Ensures employees adhere to legal and operational compliance requirements.
Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions.
Conducts and ensures the completion of performance reviews.
Provides coaching, direction, and leadership support to employees to achieve department, company and customer results.
Establishes and maintains visibility within the department/division/region.
Monitors operational statistics, reports trends, variances, and issues, and takes appropriate action.

Your Planning & Navigating Requirements

Ensures strategic alignment with cross-functional partners on regional strategy including experiences, LBEI, Merch, Real Estate, etc.
Develops multi-year regional plan that grows brand awareness and customer acquisition to drive total geographic sales, service, market share, and profitability.
Manages regional store teams and monitors KPIs that measure regional plan effectiveness and adjustments as necessary.
Collaborates cross divisionally to ensure support and execution of regional business and people strategies.
Attracts, recruits, trains, and develops diverse top talent at all levels that reflects the community, customers, and potential new customers within each region.
Anticipates local challenges and opportunities to create multi-year regional plans to proactively drive commercial opportunity.
Aligns with other Regional Directors, to ensure consistency in quality and best practices for the customer and employee experience.
Collaborates with local brand engagement team and experiences team to identify and collaborate with business-critical community partnerships.
Influences cross-divisional partners to achieve Co-Op strategies and ensure local relevance.

Bring your passion and expertise

Extensive experience through progressive management high volume / multi-unit business.
Critical and strategic thinking to create regional level plans to achieve regional goals
Financial and business acumen to drive profitability
Demonstrated experience of cross-divisional partnership and collaboration to lead in a matrixed environment
Proven experience in establishing vision and goals; developing strategic plans and leading cross-divisional teams in accomplishing key strategic initiatives
Ability to manage significant ambiguity with minimal support and direction
Ensures accountability to the regional results
Proven track record of developing and promoting diverse talent
Understanding of Omni-channel and customer field programming
Ability to travel as required
Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts
Creates a strong, mutually supportive work spirit and culture where people can do their best.
Establishes trust and inspires others
Makes effective organization and people decisions in a manner consistent with REI's values and ethics
Delivers on commitments and holds others to same
Champions the organization and advocates solutions in the overall Company's best interest
Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities
Consolidates information from various sources including feedback from others to reach sound decisions
Considers the ultimate impact of decisions and actions on internal and external customers.
Fosters change in company direction
Effectively plans and executes changes


At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer


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