Senior Manager, Social Media

Kent Washington
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted yesterday
Job Description
Senior Manager, Social Media Apply Share Posted Date: Mar-18-2019 Job ID: 13770 Job Type: Full Time City: Kent State: Washington Store: Kent Headquarters What's cool about this job REI is in the process of rebuilding the way we engage with our members and new audiences through our digital channels. Our social media program is quickly evolving into a more personal, helpful, authentic engagement model that will help connect people to REI and, most importantly, to a life well lived outdoors. We’re are looking for a leader who understands how to bring creative, compelling work to life in social media, both in the context of broader REI campaigns and through efforts that start by listening to our community. This leader will help us bring our biggest brand moments like #OptOutside to life, inspire the outdoor community to act on its values through social media, drive relevancy and preference for new and emerging REI offerings, and shape our voice on social media. They will lead a team of dedicated, enthusiastic professionals who will help us connect with our community in a meaningful way every day. This person will have a proven track record for growing company relevancy through social media, capitalizing on the latest trends and opportunities on all relevant platforms, leveraging audience targeting effectively and developing great leaders. They will also demonstrate how they can develop an inspiring vision for their program and get their team aligned and motivated to deliver against it. • Leads teams through complex work in an inspiring way • Develops junior talent and existing managers into strong leaders • Balances brand messaging and the needs of the community • Drives point of view on creative storytelling that clearly positions REI’s brand across multiple channels, in partnership with the creative teams at REI • Provides proactive thought leadership on the total breadth of the social media landscape and spots opportunities for REI to capitalize on emerging trends • Challenges teams to have their finger on the pulse of what’s happening in broader society, with a point of view on how REI can shape and participate in those conversations • Uses analytics to calibrate the program daily and demonstrate program progression to REI leaders • Partners with media agency, performance marketing, HR, Brand Stewardship and Impact, and Customer Service to ensure that the social strategy is being honored and applied in the best way across all publishing functions within the Co-op Bring your passion and expertise • Proactively defines and delivers long term social media strategy with measurable quarterly and annual goals, aligned to REI business plans and overall growth objectives • Defines and develops digital experiences, tools and processes to enable community engagement between customers, members, influencers and REI • Drives alignment and pushes for social first thinking within the greater integrated marketing efforts to bring cohesive REI brand to market • Oversees agency and application selection, negotiation, resourcing and management • Establishes and grows internal relationships at all levels of the organization to ensure long-term development and growth for her program and her team members • Collaborates with cross divisional departments to apply social insights to the broader business • Defines social media standards and practices in partnership with creative (look, feel, sound) and BSI (community management) • Communicates program strategies and results consistently to create transparency and visibility into the progression of the program. • Drives thought leadership as the social media expert—ensures that all who touch the space (creative, campaigns, content) are informed on the latest trends, capabilities and are clear on the POV that we are driving around where our white space is • Prepares budget recommendations for staffing and program investments • Facilitates empowerment and growth of direct reports, through the formal review process and ongoing talent development Why you'll love it here Real. Alive. Connected. These are a few words that describe life at REI. Whether it’s in our careers or in the great outdoors, we aspire to adventure in all ways! At REI we value our customers; we work hard to earn our reputation for quality and integrity every day. Our commitment remains the same as when we started out in 1938: to inspire, educate and outfit for a lifetime of outdoor adventure. Join a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. Get ready to harness your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you! REI is proud to be an Equal Opportunity Employer. At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 22 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place. With more than 150 retail locations (and growing), REI offers unique competitive benefits to its more than 13,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more. REI is an Equal Opportunity Employer Apply Back to job search Share