Head of Strategic Partnerships

Kent Washington
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 3 days ago

Head of Strategic Partnerships

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Posted Date: Jul-29-2019

Job ID: 14654

Job Type: Full Time

Job Function: Marketing

City: Kent

State: Washington

Store: REI Headquarters is moving to Bellevue, Spring 2020!

What's cool about this job

This role is responsible for building an aligned enterprise-wide partnerships strategy that enables REI to leverage the co-brand credit card, gift card, vendor and brand partnerships as core elements to drive customer-centric programming and value propositions. Using expertise and understanding of current and future customer behaviors, this role will create business strategy, oversee program management, relationship management, business development and health of revenue-generating partnerships.

Highly cross-functional, collaborative and accountable to influence stakeholders to leverage and support the partnerships strategies, including: Marketing Integration, Marketing Planning and Channels, Merchandising, Creative, Digital, Finance, Legal, Brand Stewardship and Impact and IT teams.

All leaders at REI model and act in accordance with REI’s guiding values and mission.


⏵ Leads REI relationship with REI MasterCard($80M), REI Gift Card ($100M) and Vendor Collaboration ($2M) programs

⏵ Leads strategy development and program execution for gift cards to drive sales and promotional events

⏵ Leads strategy development and annual planning for Vendor Collaboration partnerships specific to both endemic and non-endemic partnerships, driving enhanced customer experiences and acquisition opportunities

⏵ Leads strategy development and program execution for the REI Co-Brand credit card to increase member penetration and profitability

⏵ Owns relationship with sr. leadership in merchandising and marketing; co-developing partnership profiles and go-to-market objectives within each program

⏵ Creates a center of excellence, developing a team aligned through a common strategy and skillset to support the enterprise in evaluating partnership potential

⏵ Sourcing new partnerships to acquire new customers and increase brand awareness and engagement

⏵ Develops partnership consulting model to create capacity and build competence across the co-op

⏵ Building capacity and best practices to serve as a resource across the co-op

⏵ Drives partnership activations from inception to execution, holding internal and external stakeholders accountable for commitments, milestones, and deliverables to realize outcomes and results

⏵ Gives direction to and manages multiple agency and vendor relationships to achieve business goals

⏵ Owns the P&L for the vendor collaboration, REI gift card and co-branded credit card lines of business

⏵ Responsible for the developing, monitoring and attaining the annual expense budget and goals

⏵ Maintains all legal standards as applicable to marketing strategies particularly as they relate to privacy policy and customer data

⏵ Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results

⏵ Supports the implementation of company programs, procedures, methods and practices to promote REI key messages

⏵ Challenges and inspires employees to achieve business results

⏵ Ensures employees adhere to legal and operational compliance requirements

⏵ Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions

⏵ Conducts and ensures the completion of performance reviews

⏵ Provides coaching, direction and leadership support to employees in order to achieve department, company and customer results

⏵ Establishes and maintains visibility within the department

⏵ Monitors operational statistics, reports trends, variances and issues, and takes appropriate action

Bring your passion and expertise

Required


⏵ p.p1 {margin: 0.0px 0.0px 5.0px 0.0px; font: 12.0px 'Trebuchet MS'; color: #000000; } span.s1 {font-kerning: none} 7+ years experience in strategic partnership leadership roles with P&L responsibilities


⏵ 5+ years of supervisory experience with a strong interest in developing his/her team


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Expert knowledge of business partnership function and competencies including: strategic planning, program management and measurement, brand communication, customer insights, direct marketing, membership loyalty, customer retention, gift card and credit card programs


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3-5 years experience with credit card, gift card, vendor management programs, affiliate marketing, media sales


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Proven track record of building and maintaining partner relationships from the inception through execution


⏵ p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Trebuchet MS'; color: #000000} span.s1 {font-kerning: none}

Strong analytical skills with experience developing financial plans, expense budgets and business cases


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Bachelor’s degree in business, marketing or related field


⏵ p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Trebuchet MS'; color: #000000} span.s1 {font-kerning: none}

Innovative and strategic thinking related to events, partnerships and multicultural relationships


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Experience giving direction to and managing agency relationship


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Ability to clearly articulate a compelling vision and strategy


⏵ p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Trebuchet MS'; color: #000000} span.s1 {font-kerning: none}

Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals


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Understanding of the REI brand and the outdoor specialty retail business


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Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts


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Creates a strong, mutually supportive work spirit and culture where people can do their best


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Establishes trust and inspires others


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Makes effective organization and people decisions in a manner consistent with REI's values and ethics


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Delivers on commitments and holds others to same


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Champions the organization and advocates solutions in the overall Company's best interest


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Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportu