Marketing & Public Relations Specialist - Local Brand Engagement & Impact, Atlanta
Posted Date: Aug-26-2019
Job ID: 15449
Job Type: Full Time
Job Function: Public Affairs
What's cool about this job
Based in Atlanta, this job contributes to REI’s success by implementing local earned & paid marketing campaigns within their specific market as directed by the Manager. This role identifies and develops new program opportunities and ensures consistency of execution of the market-level earned & paid marketing plan, which supports REI’s business goals and brand. The Local Earned & Paid Marketing Specialist working individually or within the market teams to execute local marketing campaigns that result in increased brand awareness and engagement, customer lifetime value, new customer acquisition, member retention, store/digital traffic, all while connecting Co-op wide initiatives at a regional and market level. This role leads REI’s local social media in partnership with national marketing direction. Some additional responsibilities include (as needed): cost estimations, fiscal management and forecasting, marketing and grand opening support, media partnership development and management, event marketing, social media, public relations, program assessment and reporting, program coordination, earned media & marketing support for local public affairs efforts.
Planning & Navigating
⏵ Assists Manager in development of local marketing & earned media plan in alignment with national plan
⏵ Oversees monthly, quarterly and annual local marketing calendar as directed by the Manager
⏵ Conducts financial estimates and monthly budget forecasting for paid media
⏵ Ensures Outdoor instructors, Local Marketing Managers, and Retail Store teams have marketing campaign details in a timely manner for effective execution for all programs
⏵ Develops local media partnerships (i.e. new outlets, radio; social media)
⏵ Implements public relations communications to local media outlets
⏵ Leads and coordinates Local Social Media plans
⏵ Markets national vendor program plans as directed by AHQ
⏵ Collects feedback and evaluates ROI on programs to improve future plans
⏵ Build positive and beneficial relationships with Store Managers and Retail Directors to ensure buy-in and support of Local Marketing Programs
⏵ Develops and manages relationships with local organizations in support of the Outdoor Programs direction plan.
⏵ Visits market stores on a regular basis to support relationship building and program execution
Bring your passion and expertise
⏵ 3+ years of experience with B.A. in Business or Marketing required, with a focus on regional marketing programs, earned media, social media marketing, community engagement programs (digital media with events & partnerships) preferred
⏵ Experience in managing productive and mutually beneficial relationships with media organizations and social media channels (Facebook & Instagram)
⏵ 2+ years of experience in business-focused social media program execution
⏵ 3+ years of experience in managing budgets
⏵ Ability and strength influencing, leading and collaborating with peers and remote groups to produce desired results
⏵ Passion for preserving and recreating in the outdoors
⏵ Strong identification with REI’s customer service philosophy; ability to effectively resolve difficult customer issues
⏵ Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals.
⏵ Flexible in one's viewpoints and positions in order to support the direction taken by others at REI.
⏵ Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
⏵ Consolidates information from various sources including feedback from others to reach sound decisions.
⏵ Considers the ultimate impact of decisions and actions on internal and external customers.
⏵ Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
⏵ Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
⏵ Clearly conveys and accurately receives information by a variety of methods and in various situations.
⏵ Builds rapport with all kinds of people inside and outside the organization.
⏵ Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
⏵ Challenges the status quo, champions change and influences others to change.
⏵ Mid-level PC skills: Word, Excel, Outlook, SharePoint, Publisher.
⏵ Mid-level experience with digital marketing platforms: e.g Spreadfast, Facebook Events
⏵ Has access to reliable transportation within market
At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 22 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.
With more than 150 retail locations (and growing), REI offers unique competitive benefits to its more than 13,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.
REI is an Equal Opportunity Employer
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