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Seattle, VT

Full-time | Marketing

About the job

Email Marketing Specialist

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Posted Date: Jun- 3-2021

Job ID: 20179

Job Type: Full Time

Job Function: Marketing

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: No

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

This job contributes to REI’s success by supporting the day-to-day operation of the email marketing program. With guidance from the Email Marketing Program Managers, this role ensures smooth and successful development of each marketing email deployment, ushering the process from brief to execution. This program drives multi-channel traffic, conversion and sales throughout the year, member acquisition and retention, and maintains the connection between REI and its members and customers.

Responsibilities include relationship management between external and internal business partners and the interpretation and execution of program and project plans. The Email Marketing Specialist works cross-divisionally to develop and implement these programs within REI’s sales channels (retail and web) and makes adjustments and optimizations based on business needs. Models and acts in accordance with REI’s guiding values and mission.

! Manages the day-to-day workflow and development of REI’s promotional email marketing program.
! Contributes to strategy development in partnership with the Marketing Manager and Marketing Program Managers and executes email marketing plans, both customer and employee-facing, in support of respective Annual Marketing Plans.
! Orchestrates program plans from cross-divisional planning, execution, and recap phases.
! Shepherds the creative development process for deliverables which support marketing programs.
! Manages both external and internal business relationships with vendors, clients, strategic partners, and agencies.
! Performs quality assurance of email campaigns to ensure accuracy and customer experience align with campaign goals and requirements.
! Support process improvement & operational change management within the Email team
! Verifies personalization and testing parameters are implemented correctly and accurately.
! Supports basic program reporting as needed.

Bring your passion and expertise

! 3+ years experience in marketing communications or relevant field with a minimum of 1 year working in email marketing specifically.
! Experience and demonstrated success with vendor relationships in a retail business model.
! Demonstrated understanding of consumer behavior and applying insights to daily work.
! Ability to effectively plan and execute marketing programs.
! Experience and demonstrated ability blending analytical and creative thinking.
! Bachelor Degree in Business Marketing or relevant field preferred.
! Proficient in Microsoft Office business applications.
! Flexible in one's viewpoints and positions in order to support the direction taken by others at REI.
! Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
! Consolidates information from various sources including feedback from others to reach sound decisions.
! Considers the ultimate impact of decisions and actions on internal and external customers.
! Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
! Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
! Clearly conveys and accurately receives information by a variety of methods and in various situations.
! Builds rapport with all kinds of people inside and outside the organization.
! Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
! Challenges the status quo, champions change and influences others to change.

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

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